Are you failing to deliver a single view of the customer?
We demonstrate how ensuring "connectedness" across four business areas will help you achieve SVC and personalised insights.
To reach the holy grail of a connected, personalised experience requires organisations to have a single, unified, and consistent view of the customer. To do so, they must ensure that their MarTech stack is truly integrated, they are working in a flexible and responsive way to customer needs, and that they have access to all of the necessary data. In this paper, you will learn:
The key initiatives marketing and technology departments need to focus on to achieve true connectedness
The specific areas where organisations are typically failing
Tried and tested advice from technology and business transformation consultants who have delivered complex transformation programmes
