The Challenge

Improving digital customer engagement.

A leading restaurant chain wanted to increase revenue through enhanced digital capabilities so they engaged Credera to build a new online ordering user interface for their website, refresh their mobile application, and integrate with a new loyalty provider to enhance their rewards program.

The Solution

Designing a mobile-first online ordering interface.

Credera designed and implemented a highly intuitive, mobile-first online ordering interface within the leading restaurant chain's website, increasing overall site traffic and optimizing key ordering flows​. Credera integrated the new website front-end solution with multiple back-end technologies to streamline customer accounts, perform order fulfillment, and improve menu interaction​.

Additionally, Credera integrated the company's website with a third-party loyalty solution to enable customers to earn points and redeem rewards for orders placed online.

Credera also refreshed the restaurant chain's mobile application to improve online ordering conversion, loyalty capabilities, and app usability.

The Results

Refreshed website and improved loyalty program.

Increased online ordering revenue​

Online ordering sales grew by 20% year-over-year as a result of a growth in number of orders (up 18%) and average order value (up 3%) once the new ordering interface was released​.

Enabled data-driven customizations​

By replacing a rigid legacy front-end, the restaurant chain is now positioned to continue enhancing their online ordering capabilities by using site analytics to make data-driven decisions on additional functionality and features to drive online ordering on their website.​

Streamlined loyalty program​

By adding loyalty features to their website and streamlining the user experience across platforms, the company's customers can now seamlessly engage with the restaurant's rewards program from a browser or the mobile app.