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Modern Marketing Transformation

Become a truly modern marketing organisation, adapting and advancing to stay ahead of customer needs and drive exponential yet sustainable growth.

Point of view

Exceed customer expectations.

Customer expectations have evolved beyond simplistic personalisation. Marketing needs to wrangle a range of technologies, teams, and processes in order to deliver a seamless, differentiated customer experience. We utilise technology and data to modernise marketing capabilities, allowing you to capture and retain competitive market positioning. We also act as the bridge between marketing and IT to ensure the change is adopted across the entire organisation.

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Accreditations

Proud members of the Data & Marketing Association.

As a member of the Data & Marketing Association (DMA), we form part of Europe's largest community of data-driven marketers. Through our DMA accreditation, we uphold the highest marketing standards to unlock real value for our clients.
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Challenges

What is your challenge today?

Explore the challenges that relate to your situation. We will work with you to chart a tailored path forward that addresses your particular needs.

Your customers are leaving or have low satisfaction scores with your product or service.

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Customer data is siloed or incomplete, leading to inefficient decisions which negatively impact the customer experience.

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Are your teams working in silos with varying levels of success?

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Speed to market and scale are slowed by the systems that are supposed to enable innovation and organisational growth.

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You're behind competitors that have new features, innovation, and speed.

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Strategy isn't streamlined and different departments are focused on disparate priorities and metrics leading to poor results.

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Your business is missing the data needed to easily and quickly track performance outcomes, leading to a lack of accountability and strategic planning.

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Offerings

Let's find a solution that fits your marketing challenge.

Our MarTech, programme leadership, and change management practitioners can help you address the marketing challenges you’re facing, whether they are related to technology, data, or marketing operations.

Marketing Transformation Strategy

Marketing Transformation Strategy

Take your marketing capabilities and results to the next level with modern technology, organisation, and process transformation.

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MarTech Implementation

MarTech Enablement

Convert your plans into results as you implement your modern marketing transformation strategy, on time and on budget.

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MarTech Optimisation

MarTech Optimisation

Unlock new customer engagement and revenue through best practices, untapped features, and innovative use cases to maximise the impact of your existing technology investments.

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Icon_SO_Data_Analytics _ Insights

Marketing Analytics Platform

Consolidate customer, transactional, media, supply chain, and other relevant data into a single environment for marketing performance improvement through data science analysis, cleanroom integration, other data onboarding.

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Case Studies

See how we've driven value for our clients with our data expertise.

LEADING PHARMACEUTICAL MANUFACTURER

Scaling marketing initiatives internationally with a personalised approach.

A leading global pharmaceutical company engaged Credera to assess customer engagement, create new customer journeys, and enhance performance measurement for scaling their marketing across a portfolio of international brands.

Customer & Marketing Strategy, MarTech Enablement, Process Automation
HIGH STREET CHAIN

Transformation of high street chain’s digital offering to improve customer experience and increase sales.

Credera used technical expertise to help our client architect and deliver a new digital cloud native web platform which would help to sustain their online growth.

MarTech Implementation, Experience Design, Application Modernisation, Cloud Optimisation, Data Enablement
LEADING U.S. AIRLINE

Achieving industry-leading customer satisfaction scores through customer experience innovation.

Collaborating with the head of customer experience (CX), Credera led the CX strategy initiative to enable multi-year CX innovation to achieve and maintain the highest Net Promoter Score (NPS) and customer satisfaction in the industry.

Marketing Transformation Strategy, MarTech Implementation, Structured Innovation
LEADING AIRLINE

Leading airline creates a single customer view with data transformation.

Credera spearheaded the £5 million customer data warehouse program–achieving on-time, under budget delivery and establishing a central repository of accessible, actionable customer data and customer insights.

Marketing Transformation Strategy, MarTech Implementation, MarTech Optimisation, Data Strategy & Management, Operational Excellence, Cloud Strategy & Architecture
View all case studies

Related Insights

Transformation Jan 06, 2023

How can marketers stay strategic in an evolving MarTech landscape?

In this blog, we discuss the rise of MarTech solutions, how it affects marketers, and how they can adapt and focus in a sea of continuous change.

Charles Proctor
Strategy, Transformation Jul 26, 2022

Over the waterfall: Is Agile the next big push in Marketing Ops?

The concept of ‘Agile’ is not a new one. After being popularised in 2001, it has been a mainstay in engineering ways of working within organisations across the ...

Niall Donnelly
Transformation Dec 07, 2022

The Savvy CMO: The Sprint for Marketing Innovation

68% of CMOs say it’s important for marketing programmes at their business to be “very reactive.” Yet despite acknowledging the significance of speed and agility...

Josh Nicholson
Transformation Sep 13, 2022

The Savvy CMO: Data Privacy - Dilemmas & Remedies

The role of the chief marketing officer has rapidly evolved over the last decade. Savvy marketers have had to totally rethink their tech and data strategies, an...

Josh Nicholson
Transformation Jan 25, 2023

Practical ways to enable cross-functional marketing

Cross-functional ways of working is a fundamental pillar of the Agile Marketing Manifesto, and whether we are considering real-time decision making in the world...

Lyeanne Beckford-Jones
Transformation Jan 03, 2022

Whitepaper: Are you failing to deliver a single view of the customer?

Read our latest insights on how ensuring "connectedness" across four business areas will help you achieve SVC and personalised insights.

Nigel Hughes
Transformation Feb 10, 2023

The Savvy CMO: Building the Customer Experience of the Future

84% of consumers say the customer experience provided by a business is equally important to the product or service they’re buying. Despite this, our latest surv...

Josh Nicholson
Transformation Jul 15, 2022

Whitepaper: Marketing Analytics Platform Powered by OPMG

In this four-part whitepaper, our MarTech experts demystify the complexity around setting up a robust Marketing Analytics Platform and provide a way for compani...

Josh Nicholson
Transformation Mar 28, 2023

The Savvy CMO: How to Solve the Digital Skills Gap

One in three Chief Marketing Officers (CMOs) admit their marketing team does not have the skills and experience to get the best out of [their] technology. Becau...

Josh Nicholson

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