MAP whitepaper
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Marketing Analytics Platform Powered by OPMG

In this four-part whitepaper, our MarTech experts demystify the complexity around setting up a robust Marketing Analytics Platform and provide a way for companies to not only own their data but also democratise it in a way that allows the business to drive meaningful, insight-based change.

The OPMG-powered Marketing Analytics Platform, or MAP, is a solution for taking companies from data collection to valuable insights. MAPs enable organisations to drive customer engagement, conversion, and lifetime value by building best-of-breed data pipelines that generate and activate real-time customer insights. With a MAP, organisations accelerate the integration, unification, and analysis of their first- and third-party customer data.

Our four-part whitepaper helps to demystify the complexity around setting up a robust Marketing Analytics Platform and provides a way for companies to not only own their data but also democratise it in a way that allows the business to drive meaningful, insight-based change.

  • In part one, we introduce four steps to harness the value of customer data through building a single customer view.
  • In part two, we share how modern cloud-based MAPs enable marketers to accelerate value to deliver differentiated precision marketing.
  • In part three, we discuss incorporating a decisioning engine with the MAP.
  • In part four, we share two practical steps for getting started with a MAP.
MAP whitepaper download

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