Adapt to the evolving marketing data landscape.
Today, organisations face the complex challenge of balancing customer data privacy and preferences with the need for data-driven insights and media attribution. Those able to adapt will compete and lead in the evolving digital landscape.
Accelerate data adoption to convert real returns.
Leveraging our deep expertise in data and analytics and proven media activation, we develop accelerators and best practices for fast-tracking data modernisation to compete and lead. This first-party data approach will help you tackle the latest trends in the data landscape.
Provide relevant, timely interactions that meet the customer’s immediate needs.
Deliver individual outcomes for each customer engagement through tailored messaging.
Third-Party Cookie Depreciation
Sunset third-party cookies and fundamentally change how companies will reach and track customers.
Capture and store large volumes of first-party customer data more easily for useful analysis and insights.
Customer Data Privacy & Compliance
Emphasise the importance of the collection, storage, and management of sensitive customer information.
See how we solved these challenges for our clients
Improving the ecommerce customer experience with analytics.
Credera and a leading athletic retailer partnered to design and implement a fully responsive website and analytics solution that brought in £7.4 million in additional revenue.
Transformation of high street chain’s digital offering to improve customer experience and increase sales.
Credera was engaged to support the launch of paid media and associated attribution reporting for a new network streaming service by providing technical strategy, programme management, and subject matter expertise.
Marketing Analytics Platform powered by OPMG Part 4: Two easy steps for getting started
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Marketing Analytics Platform (MAP) powered by OPMG Part 1: Activating insights from your customer data
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Marketing Analytics Platform (MAP) powered by OPMG Part 2: Unlocking customer insights with a modern marketing data platform
In part one of this series, we introduced four steps to harness the value of customer data: unifying data, segmenting customers, orchestrating experiences, and ...