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Marketing Transformation Strategy

Powering global marketing strategy across continents.

POINT OF VIEW

Ensure you’re set up to succeed.

With the myriad of platforms and offerings in the MarTech space, organisations are keen to progress at pace. However, ensuring you have the right set-up to start on your transformation journey requires forward-planning and a non-biased review of your current state.

Marketing Transformation Strategy CAPABILITIES

Review, plan, and succeed.

Assure your customer-centric transformation.

Customer Journey Mapping

Understand your current state customer journey and any points of friction. Design a seamless experience to augment your customer and marketing strategies.

Agile Use Case Development

Understand your end-user and fit your marketing around real customer needs, not assumptions.

MarTech Assessment

In what areas are you exceeding and where do you need to focus your efforts? Understand the true power of your current IT estate and receive industry leading advice on your strategy.

Platform Vendor Selection

We’ll make sure you’re partnering with the right vendors to suit your specific needs. We receive no commission from any sellers, so you know you will be getting a truly impartial adviser to act on your behalf.

Agile Organisational Design & Change Management

Improve your ways of working to increase efficiency and ensure the right people are collaborating at the right time.

CASE STUDIES

See how we solved these challenges for our clients

LEADING QUICK-SERVICE RESTAURANT

E-commerce transformation realised through technology strategy assessment.

Leading global quick-service restaurant creates competitive advantage after technology strategy assessment and pilot programme implementation.

Marketing Transformation Strategy, Technology Strategy, Agile & DevOps Transformation, Application Modernisation, Cloud Strategy & Architecture, Product Launch & Scale
HIGH STREET CHAIN

Transformation of high street chain’s digital offering to improve customer experience and increase sales.

We used our technical expertise to improve this high street chain’s digital offerings, resulting in orders trebling within the first month and a significant increase in their net promoter score.

MarTech Implementation, Experience Design, Application Modernisation, Cloud Optimisation, Data Enablement
LEADING U.S. AIRLINE

Achieving industry-leading customer satisfaction scores through customer experience innovation.

Collaborating with the head of customer experience (CX), Credera led the CX strategy initiative to enable multi-year CX innovation to achieve and maintain the highest Net Promoter Score (NPS) and customer satisfaction in the industry.

Marketing Transformation Strategy, MarTech Implementation, Structured Innovation
LEADING AIRLINE

Leading airline creates a single customer view with data transformation.

Credera spearheaded the £5 million customer data warehouse program–achieving on-time, under budget delivery and establishing a central repository of accessible, actionable customer data and customer insights.

Marketing Transformation Strategy, MarTech Implementation, MarTech Optimisation, Data Strategy & Management, Operational Excellence, Cloud Strategy & Architecture

Related Insights

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Podcast: The barriers and opportunities to creating a single view of the customer - Part 1

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