Ensure you’re set up to succeed.
With the myriad of platforms and offerings in the MarTech space, organisations are keen to progress at pace. However, ensuring you have the right set-up to start on your transformation journey requires forward-planning and a non-biased review of your current state.
Review, plan, and succeed.
Assure your customer-centric transformation.
Customer Journey Mapping
Understand your current state customer journey and any points of friction. Design a seamless experience to augment your customer and marketing strategies.
Agile Use Case Development
Understand your end-user and fit your marketing around real customer needs, not assumptions.
In what areas are you exceeding and where do you need to focus your efforts? Understand the true power of your current IT estate and receive industry leading advice on your strategy.
Platform Vendor Selection
We’ll make sure you’re partnering with the right vendors to suit your specific needs. We receive no commission from any sellers, so you know you will be getting a truly impartial adviser to act on your behalf.
Agile Organisational Design & Change Management
Improve your ways of working to increase efficiency and ensure the right people are collaborating at the right time.
See how we solved these challenges for our clients
E-commerce transformation realised through technology strategy assessment.
Leading global quick-service restaurant creates competitive advantage after technology strategy assessment and pilot programme implementation.
Transformation of high street chain’s digital offering to improve customer experience and increase sales.
We used our technical expertise to improve this high street chain’s digital offerings, resulting in orders trebling within the first month and a significant increase in their net promoter score.
Achieving industry-leading customer satisfaction scores through customer experience innovation.
Collaborating with the head of customer experience (CX), Credera led the CX strategy initiative to enable multi-year CX innovation to achieve and maintain the highest Net Promoter Score (NPS) and customer satisfaction in the industry.
Podcast: Navigating marketing transformation: What is modern marketing today?
Credera is excited to announce the release of our latest podcast: 'Navigating marketing transformation: What is modern marketing today?' This podcast, which is ...
Podcast: The barriers and opportunities to creating a single view of the customer - Part 1
Credera is excited to announce the release of the first episode in our two-part podcast: 'The barriers and opportunities to creating a single view of the custom...
Marketing Analytics Platform (MAP) powered by OPMG Part 1: Activating insights from your customer data
Personalisation has become a driving force in the ever-evolving ecommerce ecosystem, with 80% of consumers saying they are more likely to purchase when brands o...
Podcast: The barriers and opportunities to creating a single view of the customer - Part 2
Credera is excited to announce the release of the second episode of our two-part podcast: 'The barriers and opportunities to creating a single view of the custo...
Marketing Analytics Platform (MAP) powered by OPMG Part 2: Unlocking customer insights with a modern marketing data platform
In part one of this series, we introduced four steps to harness the value of customer data: unifying data, segmenting customers, orchestrating experiences, and ...
Marketing Analytics Platform (MAP) powered by OPMG Part 3: Ignite customer insights with enhanced decisioning capabilities
Is your platform generating data or generating value? Companies have made significant investments in collecting and storing large amounts of first-party data ro...
Whitepaper: Are you failing to deliver a single view of the customer?
Read our latest insights on how ensuring "connectedness" across four business areas will help you achieve SVC and personalised insights.
Using MarTech to make the most of FCA-driven insurance sector changes
As we know, Citizens Advice submitted a super-complaint to the Competition and Markets Authority (CMA) in September 2018, raising concerns that longstanding cus...