Excel with a new strategy for the evolving customer.
With the myriad of platforms and offerings in the MarTech space, organisations can be tempted to set off at a rapid pace on their transformation journey before mapping their route or choosing the right tools to get there. Before committing to implement a solution that misses your destination, start with an unbiased review of your current state, a clear assessment of the gaps between you and your goals, and a solid plan to modernise your organisation successfully.
Assess current state and chart a clear path forward.
At each stage in building a marketing transformation strategy, we can help you comprehensively assess your current state, prioritise solutions, and develop a clear path to success.
Customer Journey Mapping
Identify your current-state customer journeys and any points of friction, then design a seamless, future-state customer experience to drive your marketing strategy forward.
Agile Use Case Development
Prioritise new use cases to activate based on expected value delivery, data/technology readiness, and content availability. Revamp the people and process aspects to enable the prioritised use cases and deliver a continuously improving customer experience.
Identify gaps and challenges in the technology, data, content, and operating model supporting your current marketing capabilities, and develop a strategic transformation roadmap to chart the path forward and deliver an enhanced customer experience.
Platform Vendor Selection
Whether a quick comparison, a more formal selection process, or a technical proof of concept, determine the best platform(s) for marketing capabilities by executing an impartial assessment of leading vendors against a tailored set of requirements.
Agile Organisational Design & Change Management
Design the future state operating framework and manage the transformation from channel-siloed, campaign-driven marketing teams to data-driven, always-on, agile marketing teams.
See how we solved these challenges for our clients
E-commerce transformation realised through technology strategy assessment.
Leading global quick-service restaurant creates competitive advantage after technology strategy assessment and pilot programme implementation.
Transformation of high street chain’s digital offering to improve customer experience and increase sales.
We used our technical expertise to improve this high street chain’s digital offerings, resulting in orders trebling within the first month and a significant increase in their net promoter score.
Achieving industry-leading customer satisfaction scores through customer experience innovation.
Collaborating with the head of customer experience (CX), Credera led the CX strategy initiative to enable multi-year CX innovation to achieve and maintain the highest Net Promoter Score (NPS) and customer satisfaction in the industry.
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