Provide the ultimate customer experience.
We have over 30 years’ experience managing highly complex, often global, technical programmes. We have the ability to manage the process from start to end, alleviating risk and maximising efficiency.
Marketing transformation that creates real, tangible, and long-lasting results.
Partner with a reliable organisation that can speak the languages of both marketing and technology teams, ensuring full organisational support.
Marketing Analytics Platform (MAP)
OPMG’s Marketing Analytics Platform is a technology toolkit for marketing teams to unlock value from their customer data. The toolkit blends enterprise patterns, cloud technology, and off-the-shelf software to unify customer data, segment customers, orchestrate real-time experiences, and measure the customer journey.
Platform Implementation and Integration
Link up your technology, data, and people to ensure you’re offering the best experience to your customers.
Customer Data Privacy & Compliance
Stay on top of your regional or multi-regional responsibilities with an active data strategy that doesn’t gain digital dust.
Offer the right content at the right time at scale to your audience using machine learning & AI tools.
See how we solved these challenges for our clients
E-commerce transformation realised through technology strategy assessment.
Leading global quick-service restaurant creates competitive advantage after technology strategy assessment and pilot programme implementation.
Transformation of high street chain’s digital offering to improve customer experience and increase sales.
We used our technical expertise to improve this high street chain’s digital offerings, resulting in orders trebling within the first month and a significant increase in their net promoter score.
Achieving industry-leading customer satisfaction scores through customer experience innovation.
Collaborating with the head of customer experience (CX), Credera led the CX strategy initiative to enable multi-year CX innovation to achieve and maintain the highest Net Promoter Score (NPS) and customer satisfaction in the industry.
Podcast: Navigating marketing transformation: What is modern marketing today?
Credera is excited to announce the release of our latest podcast: 'Navigating marketing transformation: What is modern marketing today?' This podcast, which is ...
Podcast: The barriers and opportunities to creating a single view of the customer - Part 1
Credera is excited to announce the release of the first episode in our two-part podcast: 'The barriers and opportunities to creating a single view of the custom...
Marketing Analytics Platform (MAP) powered by OPMG Part 1: Activating insights from your customer data
Personalisation has become a driving force in the ever-evolving ecommerce ecosystem, with 80% of consumers saying they are more likely to purchase when brands o...
Podcast: The barriers and opportunities to creating a single view of the customer - Part 2
Credera is excited to announce the release of the second episode of our two-part podcast: 'The barriers and opportunities to creating a single view of the custo...
Marketing Analytics Platform (MAP) powered by OPMG Part 2: Unlocking customer insights with a modern marketing data platform
In part one of this series, we introduced four steps to harness the value of customer data: unifying data, segmenting customers, orchestrating experiences, and ...
Marketing Analytics Platform (MAP) powered by OPMG Part 3: Ignite customer insights with enhanced decisioning capabilities
Is your platform generating data or generating value? Companies have made significant investments in collecting and storing large amounts of first-party data ro...
Whitepaper: Are you failing to deliver a single view of the customer?
Read our latest insights on how ensuring "connectedness" across four business areas will help you achieve SVC and personalised insights.
Using MarTech to make the most of FCA-driven insurance sector changes
As we know, Citizens Advice submitted a super-complaint to the Competition and Markets Authority (CMA) in September 2018, raising concerns that longstanding cus...