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MarTech Optimisation

Unlock new customer engagement and revenue through best practices, untapped features, and innovative use cases to maximise the impact of your existing technology investments.

POINT OF VIEW

Optimise your tactics to leapfrog your competition.

Adding new tools or lengthy migrations to the latest platform may not always be the answer to reaching new levels of maturity and revenue growth. Our years of experience in implementing and enhancing the leading marketing technology solutions can help unlock new capabilities with your existing tech stack to meet the ever-growing expectations of consumers.

MarTech Optimisation CAPABILITIES

Adapt to your customer faster than anyone else.

Embrace data-first tooling and techniques for the ultimate marketing results.

Channel Optimisation

We use qualitative and quantitative analytics to identify opportunities within and across all customer engagement channels to ensure you are reaching customers in their preferred channel with the most relevant, personalised content.

Solution Prioritisation

We developed proprietary audits for the leading marketing technology solutions including Adobe, Pega, Salesforce, and Tealium that will give you a prioritised list of new use cases and capabilities to immediately get the most out of current investments.

Platform Optimisation

Use our unique sentiment analysis tool to measure and predict trends that are having a real-time effect on your brand’s bottom line.

CASE STUDIES

See how we solved these challenges for our clients

LEADING QUICK-SERVICE RESTAURANT

E-commerce transformation realised through technology strategy assessment.

Leading global quick-service restaurant creates competitive advantage after technology strategy assessment and pilot programme implementation.

Marketing Transformation Strategy, Technology Strategy, Agile & DevOps Transformation, Application Modernisation, Cloud Strategy & Architecture, Product Launch & Scale
HIGH STREET CHAIN

Transformation of high street chain’s digital offering to improve customer experience and increase sales.

We used our technical expertise to improve this high street chain’s digital offerings, resulting in orders trebling within the first month and a significant increase in their net promoter score.

MarTech Implementation, Experience Design, Application Modernisation, Cloud Optimisation, Data Enablement
LEADING U.S. AIRLINE

Achieving industry-leading customer satisfaction scores through customer experience innovation.

Collaborating with the head of customer experience (CX), Credera led the CX strategy initiative to enable multi-year CX innovation to achieve and maintain the highest Net Promoter Score (NPS) and customer satisfaction in the industry.

Marketing Transformation Strategy, MarTech Implementation, Structured Innovation
LEADING AIRLINE

Leading airline creates a single customer view with data transformation.

Credera spearheaded the £5 million customer data warehouse program–achieving on-time, under budget delivery and establishing a central repository of accessible, actionable customer data and customer insights.

Marketing Transformation Strategy, MarTech Implementation, MarTech Optimisation, Data Strategy & Management, Operational Excellence, Cloud Strategy & Architecture

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