Insights

Cloud, News Nov 29, 2023

Credera achieves new AWS Advertising and Marketing Technology Competency

LONDON 29/11/23 - Credera, a global boutique consulting firm focused on strategy, transformation, data, artificial intelligence, and technology, today announced...

Credera

Cloud, News Nov 27, 2023

Credera announces support for Amazon Personalise “Next Best Action”

LONDON - Credera, a global boutique consulting firm focused on strategy, transformation, data, artificial intelligence, and technology, announced today its comm...

Credera

Data, AI Nov 16, 2023

From the AI Global Council: Finding focus and identifying pathways to AI implementation

The AI Global Council is a collective of thought leaders from backgrounds spanning financial services to technology to law, joining together to address some of ...

Chioma Chukwuma

Cloud, News Nov 14, 2023

Credera Google Cloud Premier Partner achieves Infrastructure Specialisation

LONDON - Credera, a global boutique consulting firm focused on strategy, transformation, data, artificial intelligence, and technology, today announced the achi...

Credera

Culture, News Nov 13, 2023

Credera's 2023 Diversity, Equity, Inclusion, & Wellbeing Annual Report

We are excited to share with you our third annual diversity, equity, inclusion, and wellbeing (DEI&W) report. We are once again proud to showcase our growth...

Credera

Data, AI Nov 08, 2023

Introducing the AI Global Council: Alisa Miller

Artificial intelligence (AI) is changing the world at warp speed. Impacts are felt in business, education, government, and everything in between. That’s why the...

Credera

Data, AI Nov 07, 2023

From the AI Global Council: Buying versus building an AI solution

As artificial intelligence (AI) has continued to emerge as a transformative force in our rapidly evolving technological landscape, the AI Global Council has set...

Taylor Poe

Data, Cloud Nov 07, 2023

Microsoft Fabric: A unified data and analytics platform for transformative insights

In this blog, we provide an introduction to the Microsoft Fabric platform.

Simon Osborne

Technology, AI Nov 03, 2023

Leading Marketing Analytics Platform’s (MAP) speed to value greatly accelerated through SnapLogic’s generative AI services

Generative AI is disrupting many sectors, and that includes the world of marketing: gen-AI presents huge opportunities and marketers are always on the lookout f...

Ben Rhodes

Data, AI Nov 02, 2023

From the AI Global Council: Four questions to assess AI build versus buy decisions

The AI Global Council is a collective of thought leaders from backgrounds spanning financial services to technology to law, joining together to address some of ...

Chioma Chukwuma

Data, AI Nov 02, 2023

Introducing the AI Global Council: Trisha Meyer

Artificial intelligence (AI) is changing the world at warp speed. Impacts are felt in business, education, government, and everything in between. That’s why the...

Credera

Data, AI Nov 02, 2023

The AI Global Council featured in Forbes

As AI continues to revolutionise the technology landscape for businesses, leaders are grappling with how to take advantage of the potential and respond appropri...

Credera

Data, AI Nov 01, 2023

From the AI Global Council: Four steps to assess AI implementation pre-requisites

The AI Global Council is a consortium of thought leaders from multi-disciplinary backgrounds who have come together to address the opportunities and challenges ...

Chioma Chukwuma

Data, AI Nov 01, 2023

Introducing the AI Global Council: Daniel Henry

Artificial intelligence (AI) is changing the world at warp speed. Impacts are felt in business, education, government, and everything in between. That’s why the...

Credera

Culture Oct 30, 2023

The Credera Difference: SITA's story

Consulting is more than building better businesses and meeting client needs; it's about solving the world’s biggest problems to create a better future. At Crede...

Credera

Data, AI Oct 25, 2023

From the AI Global Council: How leaders can prepare to enter the AI space

As artificial intelligence (AI) has continued to emerge as a transformative force in our rapidly evolving technological landscape, the AI Global Council has set...

Taylor Poe

Data, AI Oct 24, 2023

Technology Tangents | Reinventing development and testing in the age of AI

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "Reinventing development and testing in the age of AI". In Tec...

Vincent Yates

Data, AI Oct 19, 2023

Technology Tangents | From ideas to algorithms: AI's impact on business innovation

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "From ideas to algorithms: AI's impact on business innovation"...

Vincent Yates

Data, AI Oct 13, 2023

Enterprise AI/ML roadmap: Charting the path towards a data-driven culture

Artificial intelligence (AI) and machine learning (ML) have captured global attention in recent years, with companies racing to adopt these technologies and ram...

Josh Bae

Culture Oct 13, 2023

DE&I maturity for ERGs and diversity councils part 5: Respect and alignment

As we continue our series on Credera’s employee resource groups (ERGs)/diversity councils (DC) Hierarchy of Transformation, we focus on respect and alignment.

Rhea Horton

Data, AI Oct 11, 2023

From the AI Global Council: Nine AI questions leaders should be asking to avoid pitfalls

Artificial intelligence (AI) has continued to emerge as a transformative force in our rapidly evolving technological landscape. To participate in the advancemen...

Taylor Poe

Data, AI Oct 10, 2023

Introducing the AI Global Council: Tia White

Artificial intelligence (AI) is changing the world at warp speed. Impacts are felt in business, education, government, and everything in between. That’s why the...

Credera

Cloud, News Oct 10, 2023

Credera achieves AWS Migration Competency

LONDON - Credera, a global, boutique consulting firm focused on strategy, transformation, data, artificial intelligence, and technology, today announced the ach...

Credera

Data, AI Oct 09, 2023

Introducing the AI Global Council: JoAnn Stonier

Artificial intelligence (AI) is changing the world at warp speed. Impacts are felt in business, education, government, and everything in between. That’s why the...

Credera

Culture Oct 04, 2023

DE&I maturity for ERGs and diversity councils part 4: Belonging and impact needs

As we continue our series on Credera’s employee resource groups (ERGs)/diversity councils (DC) Hierarchy of Transformation, we focus on belonging and impact.

Rhea Horton

Strategy, Data, Transformation, Engineering Sep 28, 2023

Staying ahead of security threats with Credera

In today's rapidly evolving digital landscape, security threats are constantly changing and becoming more sophisticated. To effectively protect your organisatio...

Credera

Cloud Sep 28, 2023

Driving innovation, inclusion, and ethical AI: Credera at the FCA Women in Tech & AWS Cloud event

Gender disparity in the tech industry is well-known. However, companies today are actively trying to lessen this gap, recognising that greater diversity and inc...

Shweta Gupta

Culture Sep 27, 2023

DE&I maturity for ERGs and diversity councils part 3: Safety and strength needs

As we continue our series on Credera’s employee resource groups (ERGs)/diversity councils (DC) Hierarchy of Transformation, we focus on meeting a critical need ...

Rhea Horton

Transformation, News Sep 11, 2023

Forrester ranks Credera parent Omnicom as "Notable Provider" in Digital Transformation Services Landscape report

In their third quarter 2023 Digital Transformation Services Landscape report, global research and advisory firm Forrester provides an overview of the 38 most si...

Credera

Culture Sep 06, 2023

From graduate to Technology Business Analyst: Hartej’s one-year Credera story

In September 2022, we welcomed our graduate joiners into Credera's UK offices. One year on from his first day starting with us, we caught up with Hartej Haer to...

Hartej Haer

Culture, AI Aug 31, 2023

Technically Minded | Inclusive intelligence: How AI is reshaping DEI paradigms

Credera is excited to announce the release of our latest podcast: 'Inclusive intelligence: How AI is reshaping DEI paradigms'.

Emily Crawford

Strategy, Data Aug 30, 2023

Building a data strategy

In Nicholas Cage’s famous role as Benjamin Franklin Gates in the movie National Treasure, he showed there are hidden riches to find if you have the curiosity an...

Lauren Stone

Culture Aug 29, 2023

DE&I maturity for ERGs and diversity councils part 2: Foundational needs

Many companies desire thriving, effective employee resource groups (ERGs) and diversity councils (DCs) that engage employees in a meaningful way and help drive ...

Rhea Horton

Data, AI Aug 17, 2023

Technology Tangents | Mind vs. machine: Unravelling AI's influence on human value

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "Mind vs. machine: Unravelling AI's influence on human value"....

Vincent Yates

Culture Aug 17, 2023

DE&I maturity for ERGs and diversity councils part 1: Key success factors and steps

Diversity, equity, and inclusion (DE&I) initiatives and projects exist in many companies across industries to ensure safe and innovative workplaces that wor...

Rhea Horton

Culture, News Aug 16, 2023

Credera named a Forbes World’s Best Management Consulting Firm for second year

Credera, a global, boutique consulting firm, was honoured for the second year in Forbes’ 2023 World’s Best Management Consulting Firms list. After last year’s i...

Credera

Data, Transformation, AI Aug 15, 2023

Technically Minded | Generative horizons: How generative AI is transforming marketing

Credera is excited to announce the release of our latest podcast: 'Generative horizons: How generative AI is transforming marketing'.

Niall Donnelly

Data, Cloud Aug 11, 2023

Solving modern business problems with edge technology

How do you know if adopting edge technology is right for your business? Edge technology is often associated with rugged environments isolated from a stable inte...

Credera

Data, Technology, AI Aug 03, 2023

How to achieve your marketing goals through AI

In this downloadable article, we offer a practical approach for CMOs (chief marketing officers) to transform their organisations through artificial intelligence...

Credera

Cloud Aug 02, 2023

Unlocking cloud cost efficiency: The benefits of adopting FinOps for businesses

At Credera, we recognise FinOps is an increasing area of focus for many organisations and that maximising business value by improving collaboration and alignmen...

Stuart Lawrence-Taylor

Strategy, Data, Cloud Aug 01, 2023

Green IT: Optimising the stack from infrastructure to code

Companies are increasingly feeling the pressure from their customers, regulators, employees, vendors, and investors to be more sustainable. This often starts wi...

Jonathan Watson

Aug 01, 2023

Credera's Generative Content Accelerator

Today’s consumers are demanding enhanced personalisation from the brands they trust. And it works: There’s a 202% increase in responding to calls to action when...

Credera

Data, AI Jul 24, 2023

Technology Tangents | Organising intelligence: Reshaping organisations in the age of AI

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "Organising intelligence: Reshaping organisations in the age o...

Vincent Yates

Strategy, Technology, Transformation, News Jul 19, 2023

Credera launches global cross-functional AI council and increases AI investment to lead through paradigm shift

LONDON, July 19, 2023 – Credera, Omnicom’s global boutique consulting firm, founds a global artificial intelligence (AI) council to create unique insights to he...

Credera

Data, AI Jul 19, 2023

Technology Tangents | Code craft: Decoding the AI challenge for CIOs in the corporate realm

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "Code craft: Decoding the AI challenge for CIOs in the corpora...

Vincent Yates

Strategy, Technology, Transformation, News Jul 19, 2023

Did you know Credera helps clients with environmental sustainability?

Environmental sustainability has become a defining issue as the world is increasingly seeing the effects of climate change in daily life. As urgency for action ...

Katherine Hockley

Culture Jul 04, 2023

Cultivating a learning culture: Introduction to reverse mentoring

Good company culture is the holy grail that many companies aspire to have and the thing that prospective employees seek. Undoubtedly, organisations have shifted...

Brenda Barnard

Data, AI Jun 30, 2023

Understanding generative AI: Credera at the AWS London Summit 2023

Having recently secured the AWS Premier Partner Tier accreditation, Credera is now working even more closely together with AWS to offer our clients the best adv...

Debbie Griffin

Data, AI Jun 30, 2023

Technology Tangents | Unlocking innovation: The generative AI revolution in business

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "AI vs. no code: Higher abstraction tooling & its impact o...

Vincent Yates

Culture Jun 29, 2023

Celebrating Pride Month at Credera: Gather, Dream, Amplify

Throughout the month of June, we at Credera are thrilled to join the world in celebrating Pride Month 2023 with the theme "Gather, Dream, Amplify." This month i...

Laura Jackson

Strategy Jun 22, 2023

Going Green: Credera at the AWS Sustainability GameDay 2023

In June 2023, Credera had the opportunity to participate in the first in-person AWS GameDay – Partner League – an event held in Manchester. GameDays are an exce...

Julia Jablonska

Data Jun 20, 2023

Technically Minded | A guide to data clean rooms

Credera is excited to announce the release of our latest podcast: 'A guide to data clean rooms'.

Sam Morey

Data, Cloud Jun 20, 2023

AWS Deep Dive Days event 2023: Unlocking the potential of AI and ML

At Credera, we partner with AWS in a multitude of different ways; either working together to deliver meaningful outcomes for our clients, teaming up to deliver ...

Robert Read

Strategy, Data Jun 02, 2023

A new era of carbon emissions accounting

More companies are accounting for carbon emissions, and they need better data, better follow through, and a real strategy. According to data from Zero Tracker, ...

Christian Buechel

Transformation May 31, 2023

AntiCon LX: Key takeaways around generative AI for Sales and Marketing

Last week, hundreds of marketers flocked to “AntiCon LX: The MarTech, AdTech, NextTech, and SalesTech ‘anti’ conference.” The main topic that echoed throughout ...

Katherine Hockley

Strategy, Data May 26, 2023

Demystifying the alphabet soup of environmental sustainability reporting

In recent years, environmental sustainability has become a critical focus for organisations worldwide. Companies of every size and across every industry have be...

Samuel Junker

Culture May 25, 2023

The Credera Difference: BGSF's story

Consulting is more than building better businesses and meeting client needs; it's about solving the world’s biggest problems to create a better future. At Crede...

Credera

Transformation May 22, 2023

How to run impactful workshops

In a hybrid working world, the size and shape of workshops has had to change rapidly. Virtual workshops are becoming the norm, but online meetings do present th...

Emma Johnson

Whitepaper

Pocket guide: The paths towards ML-ightenment

In this pocket guide, we offer a practical machine learning operations (MLOps) framework that captures the concepts and tools to accelerate a machine learning (ML) adoption journey. View the pocket guide.

Find out more

Data May 17, 2023

Technology Tangents | AI vs. no code: Higher abstraction tooling & its impact on business

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "AI vs. no code: Higher abstraction tooling & its impact o...

Vincent Yates

Data, Transformation May 16, 2023

CMOs, generative AI just disrupted your MarTech stack

On 8th March 2023, Salesforce announced an integration with ChatGPT which allows you to converse with your Customer Relationship Management tool (CRM).  Adobe m...

Varun Sarin

Data, Cloud, News May 16, 2023

Credera achieves AWS Premier Tier Services Partner status

LONDON - Credera, a global boutique consulting firm, today announced that it has achieved Amazon Web Services (AWS) Premier Tier Services Partner status as part...

Credera

Data, Transformation May 12, 2023

Four tips towards Green Insurance

Insurance leaders are increasingly receiving the same questions from investors, customers, and partners:

Iti Kapoor

Data, Transformation May 09, 2023

Should you consider a different take on CDP implementation?

Organisations have realised the importance of customer data in today's business landscape. To create personalised and relevant experiences for their customers, ...

Saif Rahmat

Culture May 04, 2023

Celebrating Green Week at Credera - 2023

On 24th April 2023, we kicked off our third annual Green Week – a week-long series of global activities designed to promote internal awareness of our sustainabi...

Katherine Hockley

Whitepaper

Whitepaper: Open Data & Energy

In this whitepaper, we explore what Open Data means for the digitalisation, decentralisation, and decarbonisation of the Energy industry and its impact on citizens, energy producers and retailers, distributed network operators, governments, and regulatory bodies.

Find out more

Data May 03, 2023

Technology Tangents | IOT: The tale of two categories

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "IOT: The tale of two categories". In Technology Tangents, Cre...

Vincent Yates

Cloud Apr 27, 2023

Credera at the AWS Partner GameDay 2023

In April 2023, I was excited to have the opportunity to participate in the AWS GameDay – Partner League alongside two of my colleagues at Credera. The event rec...

Leesha Amanna

Data, Cloud Apr 26, 2023

Scale and optimise your data science investment through cloud migration

The rise of data science and artificial intelligence (AI) has transformed the way organisations conduct business, drive innovation, and create unparalleled valu...

Credera

Transformation Apr 21, 2023

Why MRMs fail and how to prevent it

Spoiler alert: It's rarely just the tech.

Varun Sarin

Transformation, News Apr 21, 2023

The Forrester Wave ranks Credera parent groups OPMG and Omnicom among the leaders in marketing Wave evaluations

In 2022, Forrester, a leading global research and advisory firm, released its Forrester Wave™ reports, identifying and evaluating the most significant service p...

Credera

Data Apr 19, 2023

Technology Tangents | ChatGPT may have ended the AI winter: What should companies do about it?

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "ChatGPT may have ended the AI winter: What should companies d...

Vincent Yates

Data Apr 05, 2023

Technology Tangents | Speed or quality? What are you optimising your platform for?

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "Speed or quality? What are you optimising your platform for?"...

Vincent Yates

Data, Transformation Apr 03, 2023

Technically Minded | Data vs. Marketing: Who should control the view of the customer?

Credera is excited to announce the release of our latest podcast: 'Data vs. Marketing: Who should control the view of the customer?' This podcast, which is avai...

Niall Donnelly

Data Mar 29, 2023

Technology Tangents | Cybersecurity considerations & the questionable effectiveness of GDPR

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "Cybersecurity considerations & the questionable effective...

Vincent Yates

Whitepaper

The Savvy CMO: How to Solve the Digital Skills Gap

One in three Chief Marketing Officers (CMOs) admit their marketing team does not have the skills and experience to get the best out of [their] technology. Because of this, when queried on budget allocation over the next 12 months, CMOs ranked “hiring the right talent to take advantage of modern MarT...

Find out more

Data Mar 27, 2023

Credera CDO Dinner 2.0: The CDO as Influencer

A high-powered group of data leaders gathered again at Soho House in London on the 21st of March for our second CDO dinner – an opportunity for CDOs to discuss ...

Ian Thomas

Transformation Mar 27, 2023

How psychological quirks can give your customer experience (CX) the edge

Which is heavier - a ton of bricks or a ton of feathers? It must be the bricks, right? Bricks are heavy, solid, and larger than a small, light feather, so they ...

Tom Potts

Data Mar 15, 2023

Technology Tangents | Google trustbusters & ChatGPT cont.

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "Google trustbusters & ChatGPT cont." In Technology Tangen...

Vincent Yates

News Mar 07, 2023

Credera recognised in Financial Times’ ‘Leading Management Consultants 2023’

For the sixth consecutive year, Credera has been recognised in the Financial Times’ list of top UK Management Consulting firms.

Credera

Data Mar 05, 2023

Technology Tangents | ChatGPT vs. the law: The legal implications of AI

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "ChatGPT vs. the law: The legal implications of AI". In Techno...

Vincent Yates

Transformation Feb 28, 2023

Timing is almost everything: Tips for growing your insurance business

Supply and demand operate within the insurance industry as it does with any other business. This makes timing of any expansion or diversification of your insura...

James Ross

Culture, News Feb 20, 2023

Credera ranks third in UK’s Best Workplaces™ for Wellbeing

In February 2023, Great Place to Work® UK recognised Credera for cultivating high levels of employee wellbeing in their inaugural UK’s Best Workplace™ for Wellb...

Credera

Data, Culture Feb 17, 2023

A three step approach for using data to promote sustainability

Did you know that 90% of the resources we currently use become waste, rather than returning to production cycles? It’s widely agreed that our consumption and wa...

Gail Stout Perry

Culture Feb 15, 2023

Q&A with Christian Weber: Managing Director of Credera Deutschland

As of February 15, 2023, Credera officially launched Credera Deutschland with the opening of our Berlin office. We sat down with Christian Weber, Managing Direc...

Credera

Culture Feb 15, 2023

Q&A with Thomas Vogt: Credera Deutschland CEO & CEO of Smart Digital

As of February 15, 2023, Credera officially launched Credera Deutschland with the opening of our Berlin office. In the following video, Credera’s Global CEO Jus...

Credera

News Feb 15, 2023

Omnicom's consulting firm Credera enters European Market with the launch of Credera Deutschland

The launch closes a gap in current consulting offerings.

Credera

Data Feb 14, 2023

Technology Tangents | ChatGPT: The future of search and work?

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "ChatGPT: The future of search and work?" In Technology Tangen...

Vincent Yates

Whitepaper

The Savvy CMO: Building the Customer Experience of the Future

84% of consumers say the customer experience provided by a business is equally important to the product or service they’re buying. Despite this, our latest survey of over 200 CMOs shows that most marketing leaders are years away from “being able to deliver individualised, one-to-one customer experie...

Find out more

Strategy, Data Feb 09, 2023

Three simple ways to improve your carbon accounting

According to a Morning Consult poll conducted in 2019, most adults strongly or somewhat agree that businesses should take action to combat climate change. As th...

Kelly Jackson

Transformation, News Feb 08, 2023

Credera and Screendragon announce marketing transformation alliance

Credera, a global, boutique consulting firm, and Screendragon, a project management and workflow automation platform specialising in the needs of brands and age...

Credera

Data, Cloud Feb 08, 2023

Data clean room series (Part 1): A marketer’s guide to data clean rooms and data collaboration in a privacy-first landscape

One thing in the future of digital advertising is clear: privacy must come first. However, a wave of regulatory and tech changes impacting the advertising techn...

Josh Bae

Culture Feb 06, 2023

The Credera Difference: BOIP’s story

Consulting is more than building better businesses and meeting client needs; it's about solving the world’s biggest problems to create a better future. At Crede...

Credera

Transformation Feb 06, 2023

The personalisation playbook: A guide to data-driven personalisation at scale

As beneficial as business growth is, sometimes growing businesses lose the critical ability to make every customer experience feel personal, resulting in lost r...

Josh Nicholson

Data Feb 06, 2023

Technology Tangents | Is innovation dead? (CES & macroeconomic trends)

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "Is innovation dead? (CES & macroeconomic trends)" In Tech...

Vincent Yates

Transformation Feb 03, 2023

Technically Minded | The ins and outs of agile marketing

Credera is excited to announce the release of our latest podcast: 'The ins and outs of agile marketing'. This podcast, which is available on iTunes, Spotify, an...

Emily Crawford

Transformation Feb 03, 2023

Five tips for organisations wanting to instil effective change

As the end of another year draws closer, some of you may have taken time away from work to recharge and reflect upon what changes you want to embed in your own ...

Emily Richter

Culture Feb 03, 2023

From graduate to Analyst: Calum's Credera story

In September 2022, we welcomed our graduate joiners into Credera's UK offices. We caught up with Calum Shackley to learn about the journey that led him to becom...

Calum Shackley

Culture Feb 01, 2023

LGBTQ History Month 2023: Celebrating LGBTQ+ STEM pioneers

To mark LGBTQ+ History Month this February, we are shining a light on the LGBTQ+ community as pioneers of computer science, technology, and data. Recent surveys...

Laura Jackson

Engineering Jan 27, 2023

Top tips for running a successful hackathon

Engineers at Credera are provided with an allowance of “Engineering time” - an allocation of time dedicated to learning and developing software engineering skil...

Jay Carder

Transformation Jan 25, 2023

Practical ways to enable cross-functional marketing

Cross-functional ways of working is a fundamental pillar of the Agile Marketing Manifesto, and whether we are considering real-time decision making in the world...

Lyeanne Beckford-Jones

Data Jan 18, 2023

Technology Tangents | Reviewing 2023 technology predictions

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "Reviewing 2023 technology predictions". In Technology Tangent...

Vincent Yates

Culture Jan 12, 2023

Small moments, big impact: Emma Johnson's moment of impact at Credera

We all have significant moments in our lives—meaningful experiences that shape us and mould our careers. These moments stand out in our memories. They impact us...

Credera

Data Jan 09, 2023

Technology Tangents | Building a data strategy

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "Building a data strategy" In Technology Tangents, Credera's C...

Vincent Yates

Transformation Jan 06, 2023

How can marketers stay strategic in an evolving MarTech landscape?

In this blog, we discuss the rise of MarTech solutions, how it affects marketers, and how they can adapt and focus in a sea of continuous change.

Charles Proctor

Data Jan 03, 2023

Podcast: Looking back and looking forward: What technology will dominate 2023?

Credera is excited to announce the release of our latest podcast: 'Looking back and looking forward: What technology will dominate 2023?' This podcast, which is...

Niall Donnelly

Data, AI Jan 02, 2023

Benefits of AI: Increase efficiency, enhance safety, and improve reliability

Recently, artificial intelligence (AI) has been hailed as the ultimate catalyst in propelling the incredible growth of companies across the globe. This data-dri...

Naveen Krishnaraj

Transformation Dec 20, 2022

How to overcome friction between multiple agile teams (Part 2)

This is the second blog in a two-part series which considers the main friction points for organisations who have embraced agile ways of working with multiple ag...

Krishen Shamdasani

Cloud Dec 16, 2022

AWS re:Invent 2022 data roundup: Data management and AI

Credera attended the 11th edition of AWS re:Invent in Las Vegas this year - an event that was attended live by 50,000 people. In our previous article, we summar...

Naveen Swaminathan

Data Dec 15, 2022

Credera presents: Controlling your brand narrative in the real world

For many organisations, the quantity of data they have isn’t the challenge—it’s creating value from that data. Many companies rely on hope for a strategy that c...

Credera

Culture Dec 15, 2022

Piloting Shadow Board at Credera UK

At the beginning of 2022, Credera UK established a Shadow Board – an initiative sponsored by CEO Chris Dean. The primary objective of the Shadow Board is to pro...

Reni Hristova

Data Dec 14, 2022

Technology Tangents | What's going on at Meta?

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "What's going on at Meta?" In Technology Tangents, Credera's C...

Vincent Yates

Culture Dec 13, 2022

From graduate to Analyst: Yash's Credera story

In September 2022, we welcomed our graduate joiners into Credera's UK offices. We caught up with Yash Nag to learn about the journey that led him to become an A...

Yash Nag

Data Dec 08, 2022

Technology Tangents | Preparing for a Recession

Credera is excited to announce the release of our first full Technology Tangents podcast episode: "Preparing for a Recession". In Technology Tangents, Credera's...

Vincent Yates

Whitepaper

The Savvy CMO: The Sprint for Marketing Innovation

68% of CMOs say it’s important for marketing programmes at their business to be “very reactive.” Yet despite acknowledging the significance of speed and agility, most CMOs are struggling to deliver a single marketing campaign in less than six months. The Savvy CMO Survey To better understand how org...

Find out more

Data Dec 06, 2022

Introducing Technology Tangents, Credera's newest podcast for technology execs

Credera is excited to announce the release of our latest podcast: "Technology Tangents: Conversations for leaders in Tech." In "Technology Tangents: Conversatio...

Vincent Yates

Transformation Dec 06, 2022

How to overcome friction between multiple agile teams (Part 1)

In this two-part blog series, we will explore two common sources of friction we see in organisations that have multiple agile squads set up. This friction may u...

Krishen Shamdasani

Cloud Dec 02, 2022

AWS re:Invent 2022: Top takeaways from Adam Selipsky’s keynote speech

“What happens in Vegas... doesn’t stay in Vegas!”

Leesha Amanna

Data Nov 30, 2022

Podcast: Understanding the benefits and dangers of large language models

Credera is excited to announce the release of our latest podcast: 'Understanding the benefits and dangers of large language models'. This podcast, which is avai...

Vincent Yates

Transformation Nov 30, 2022

Three key components that build centralisation to enable modern marketing transformation

Transformation at any scale can be complicated and messy. It’s rife with opportunities to fail, with a recent estimated failure rate of 84% for digital transfor...

Credera

Cloud, News Nov 29, 2022

Omnicom’s Credera announced support for AWS for Advertising & Marketing initiative

November 29, 2022 LONDON – Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced support for the...

Credera

Culture Nov 23, 2022

Sustainable business practices: The business case for sustainability

‘What is the business case?’ When Credera’s nascent Sustainability Committee began getting organised and seeking sponsors from our partner team, these were the ...

Ben Grotta

Culture Nov 23, 2022

From graduate to Analyst: Caitlin's Credera story

In September 2022, we welcomed our graduate joiners into Credera's UK offices. We caught up with Caitlin Wakeford to learn about the journey that led her to bec...

Caitlin Wakeford

Culture Nov 22, 2022

Small moments, big impact: Gabriel Greening's moment of impact at Credera

We all have significant moments in our lives—meaningful experiences that shape us and mould our careers. These moments stand out in our memories. They impact us...

Credera

Culture, News Nov 15, 2022

Credera's 2022 Diversity, Equity, Inclusion, & Wellbeing Annual Report

At Credera, we are on a continuous journey towards making an extraordinary impact on our people. To do so, working at Credera must work for everyone. Our intent...

Credera

Culture Nov 10, 2022

The Credera Difference: IUA’s story

Consulting is more than building better businesses and meeting client needs; it's about solving the world’s biggest problems to create a better future. At Crede...

Credera

Data Nov 10, 2022

Podcast: Back to the edge? The rise of edge computing

Credera is excited to announce the release of our latest podcast: 'Back to the edge? The rise of edge computing'. This podcast, which is available on iTunes, Sp...

Vincent Yates

Cloud, News Nov 03, 2022

Credera becomes AWS Security Competency Partner

LONDON – Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the achievement of the Amazon Web...

Credera

Culture Nov 02, 2022

Podcast: The value behind employee engagement

Credera is excited to announce the release of our latest podcast: 'The value behind employee engagement'. This podcast, which is available on iTunes, Spotify, G...

Matthew Greenhalgh

Cloud, Transformation Nov 01, 2022

Behind every cloud transformation, there’s change management

Gartner predicts that over 45% of IT spend will shift from traditional solutions to cloud-based solutions by 2024, making cloud computing “one of the most conti...

Kelly Jackson

Culture Oct 31, 2022

The Credera Difference: NRG's story

Consulting is more than building better businesses and meeting client needs; it's about solving the world’s biggest problems to create a better future. At Crede...

Credera

Strategy, Data Oct 26, 2022

Ten ways to improve your data strategy

If you’re a CDO (either in name or responsibility), chances are you’ve had to write a data strategy. If you haven’t, you may feel that everything would go much ...

Ian Thomas

Transformation Oct 25, 2022

Pardot tips and tricks

Pardot is a B2B marketing automation and lead generation tool from Salesforce. It can be used to route leads to sales, create and track automated marketing camp...

Harri D'Andrea

Data Oct 21, 2022

Podcast: Data architecture vs. application architecture: Where should organisations focus?

Credera is excited to announce the release of our latest podcast: "Data architecture vs. application architecture: Where should organisations focus?" This podca...

Vincent Yates

Cloud Oct 20, 2022

Enterprise cloud service offering: Key challenges and how to mitigate them

The aim of this article is to highlight the key challenges associated with the enterprise cloud service offering and provide tips on how to mitigate them.

Credera

Cloud Oct 18, 2022

Google Cloud Next 2022: Key takeaways

The 2022 Google Next event took place over three days, with talks running around the clock on a range of different topics, from design through to innovation. Th...

Akos Fenemore

Culture Oct 17, 2022

The Credera Difference: Kidder Mathew’s story

Consulting is more than building better businesses and meeting client needs; it's about solving the world’s biggest problems to create a better future. At Crede...

Credera

Engineering Oct 12, 2022

Podcast: What different paths can you take to get into engineering?

Credera is excited to announce the release of our latest podcast: 'What different paths can you take to get into engineering?' This podcast, which is available ...

Niall Donnelly

Data Oct 11, 2022

Credera’s CDO Dinner: Event takeaways

On 28th September, a group of CDOs and data leaders from across Credera's client community gathered for the inaugural Credera CDO community dinner at Soho House...

Ian Thomas

Cloud, News Oct 05, 2022

Credera achieves AWS Machine Learning competency

LONDON – Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the achievement of the Amazon Web...

Credera

Data Oct 03, 2022

Podcast: Credera reacts to Adobe's $20 Billion Figma acquisition

Credera is excited to announce the release of our latest podcast: 'Credera reacts to Adobe's $20 Billion Figma acquisition'. This podcast, which is available on...

Vincent Yates

Transformation Sep 29, 2022

Cookie-less future: How data-driven marketing will change

Digital marketing strategies in a cookie-less future Consumer privacy demands are not a new issue, but the misuse of customer data has driven a call for change....

Kyle Wahlquist

Cloud Sep 15, 2022

Seven challenges of Oracle to PostgreSQL migration and how to address them

Driven by their move to the cloud, many organisations are choosing to migrate from on-premises Oracle databases to open-source alternatives with the potential t...

Dan Lindsay

Data Sep 14, 2022

Podcast: MLOps best practices: Part 2

Credera is excited to announce the release of our latest podcast: 'MLOps best practices: Part 2.' This podcast, which is available on iTunes, Spotify, Google, a...

Vincent Yates

Whitepaper

The Savvy CMO: Data Privacy - Dilemmas & Remedies

The role of the chief marketing officer has rapidly evolved over the last decade. Savvy marketers have had to totally rethink their tech and data strategies, and new privacy rules are making it harder for CMOs to collect data and make informed marketing decisions based on these insights. In a new Cr...

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Engineering Sep 08, 2022

Women in Engineering: My journey into Engineering

In a world where expectations greatly outweigh encouragement, the need for women to share their journeys has become increasingly important. Often opportunity is...

Brenda Barnard

Data, Transformation Sep 01, 2022

Are you ready for the technology revolution in insurance?

The UK insurance market is one of the largest in the world, generating significant revenue and profits for companies who demonstrate underwriting excellence and...

Andrew Dixon

Cloud Aug 31, 2022

Podcast: Maximising your organisation's cloud transformation journey

Credera is excited to announce the release of our latest podcast: "Maximising your organisation's cloud transformation journey" This podcast, which is available...

Emily Crawford

Transformation Aug 30, 2022

Customer Data Platform (CDP): A game changer or just another acronym?

In this blog we discuss what Customer Data Platforms (CDPs) are and aren’t, the value they could potentially bring to your organisation, and the things to consi...

Rob Queenan

Data Aug 25, 2022

Podcast: MLOps best practices: Part 1

Credera is excited to announce the release of our latest podcast: 'MLOps best practices: Part 1.' This podcast, which is available on iTunes, Spotify, Google, a...

Vincent Yates

Culture Aug 25, 2022

Meet our intern: Wen Xin Kang

In July 2022, we welcomed our next cohort of interns to Credera's UK offices. We caught up with intern Wen Xin Kangto learn about her experience of working with...

Wen Xin Kang

Culture Aug 23, 2022

Meet our intern: Noor Farooq

In July 2022, we welcomed our next cohort of interns to Credera's UK offices. We caught up with intern Noor Farooq to learn about her experience of working with...

Noor Farooq

Culture Aug 17, 2022

Credera is recognised on Forbes' list of 'World’s Best Management Consulting Firms'

Credera has been named one of the 2022 World’s Best Management Consulting Firms by Forbes. Published on 10 August 2022, this is the inaugural year for this list...

Katherine Hockley

Culture Aug 17, 2022

Meet our intern: Haris Zahid

In July 2022, we welcomed our next cohort of interns to Credera's UK offices. We caught up with intern Haris Zahid to learn about his experience of working with...

Haris Zahid

Culture Aug 15, 2022

Meet our intern: Astrid Giron

In July 2022, we welcomed our next cohort of interns to Credera's UK offices. We caught up with intern Astrid Giron to learn about her experience of working wit...

Astrid Giron

Strategy, Transformation Aug 12, 2022

Making sense of sustainability (Part four): Seven obstacles to sustainability and how to overcome them

In the first three parts of our sustainability blog series, we discussed the global challenges that all of us (organisations, communities, and individuals) need...

Iti Kapoor

Data Aug 11, 2022

Podcast: Understanding the role of the Chief Data Officer

Credera is excited to announce the release of our latest podcast: "Understanding the role of the Chief Data Officer." This podcast, which is available on iTunes...

Vincent Yates

Aug 03, 2022

How to make the process of design (not just the end product) accessible

Did you know accessibility is best addressed at the foundation of any product and not as a tacked on feature? — Every Blog on Accessibility since 2016

Chris Watkins

Cloud Aug 01, 2022

AWS Cloud Governance Part 3: Compliance, security, & cost management

Organisational compliance, security, and cost management are complex challenges that companies have already solved for on-premises solutions. As companies conti...

Nidhin Sam

Strategy, Transformation Jul 26, 2022

Over the waterfall: Is Agile the next big push in Marketing Ops?

The concept of ‘Agile’ is not a new one. After being popularised in 2001, it has been a mainstay in engineering ways of working within organisations across the ...

Niall Donnelly

Cloud Jul 25, 2022

Microsoft inspire 2022: Key takeaways from Satya Nadella's keynote speech

Move over Re:Invent! It’s time for the 21st edition of Microsoft Inspire. Credera attended the keynote speech, presented by CEO Satya Nadella, and I’m here to g...

David Lass

Whitepaper

Whitepaper: Marketing Analytics Platform Powered by OPMG

In this four-part whitepaper, our MarTech experts demystify the complexity around setting up a robust Marketing Analytics Platform and provide a way for companies to not only own their data but also democratise it in a way that allows the business to drive meaningful, insight-based change.

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Whitepaper

Whitepaper: Maximising your organisation's cloud transformation journey

With the increase of cloud investment, it’s no longer a question of if the Cloud is a differentiating factor, but how leaders can leverage cloud strategy for differentiated value.

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Strategy Jul 07, 2022

Using your strategy to create opportunity in uncertain times: Five top tips

Strategy is all about making clear choices and following through on those choices with rapid action. As times are growing increasingly more complex, executive t...

Jack Maxton

Strategy, Transformation Jul 06, 2022

Is your media spend in sync with your personalisation ability?

CMOs have 99 problems, but too much budget ain’t one.

Tom Parsley

Transformation Jul 01, 2022

Credera’s MarTech Reference Architecture (Part 7): Advanced analytics & marketing measurement

Throughout this series, we have walked through each layer of our MarTech reference architecture and how to successfully drive digital marketing maturity through...

Credera

Data Jul 01, 2022

Podcast: Six practices for successful AI/ML investments

Credera is excited to announce the release of our latest podcast: "Six practices for successful AI/ML investments." This podcast, which is available on iTunes a...

Vincent Yates

Culture Jun 30, 2022

Celebrating & learning: Pride Month 2022 at Credera

As allies and LGBTQ+ individuals at Credera, we help when we show up, educate ourselves, and find ways to make the workplace a welcoming, safe space for all.

Laura Jackson

Culture Jun 27, 2022

Kim Warren wins Future Leader award at the British LGBT Awards 2022

Kim Warren, Managing Consultant and Diversity lead at Credera, was recognised on Friday as Future Leader at the British LGBT Awards 2022. The award recognises a...

Cara Bills

Culture Jun 24, 2022

Small moments, big impact: Jake Meister's moment of impact at Credera

We all have significant moments in our lives—meaningful experiences that shape us and mould our careers. These moments stand out in our memories. They impact us...

Credera

News Jun 23, 2022

Credera launches new graduate programme in the city of Manchester

Manchester will benefit from a £20 million investment thanks to Credera, a global consulting firm with a strong US and UK presence, who will be creating 150 job...

Credera

Data, Transformation Jun 21, 2022

Podcast: Blockchain Part 3: Ten reasons blockchain isn't what you think it is

Credera is excited to announce the release of our latest podcast: "Blockchain Part 3: Ten reasons blockchain isn't what you think it is" This podcast, which is ...

Vincent Yates

Strategy, Cloud, Transformation Jun 17, 2022

Making sense of sustainability (Part three): How green is your cloud?

In part two of our “Making sense of sustainability” blog series, we discussed how to unlock data-driven sustainability. This blog explores how leveraging the be...

John Davies

News Jun 15, 2022

Omnicom's Credera launches Newcastle office to serve the North East of England

LONDON/DALLAS – June 15, 2022 – Credera, a global boutique consulting firm focused on strategy, innovation, data, and technology, today has announced the openin...

Credera

Culture Jun 07, 2022

Small moments, big impact: Kim Warren's moment of impact at Credera

We all have significant moments in our lives—meaningful experiences that shape us and mould our careers. These moments stand out in our memories. They impact us...

Credera

Transformation Jun 01, 2022

How to implement marketing automation: Five tiers and where you fit

Technology continues to evolve at a rapid pace, giving marketers the opportunity to operate more efficiently than ever before. Consider how cloud-based marketin...

Credera

Transformation Jun 01, 2022

Credera’s MarTech Reference Architecture (Part 6): AdTech trends, players, & measurement

In this installment of the MarTech reference architecture series, we will focus on advertising technology, or AdTech, a key capability needed to broaden your ma...

Credera

Cloud Jun 01, 2022

AWS Cloud Governance Part 4: Monitoring and observability

How are my services performing? Are we experiencing an outage? Does the expected state of my environment align with reality? These are all traditional questions...

Will Pittman

Data, Transformation May 31, 2022

Podcast: Is low-code the future for marketing?

Credera is excited to announce the release of our latest podcast: 'Is low-code the future for marketing?' This podcast, which is available on iTunes, Spotify, a...

Emily Crawford

Data May 27, 2022

Why Delta Live Tables is a key ingredient in your modern data stack

The data engineering space has recently moved in two directions: data processing power versus simplicity. Tools optimised for processing power are often too spe...

Ryan Gross

Data May 25, 2022

Podcast: Real ways to make development go faster

Credera is excited to announce the release of our latest podcast: 'Real ways to make development go faster'. This podcast, which is available on iTunes, Spotify...

Vincent Yates

News May 23, 2022

Credera secures four finalists in the MCA Awards 2022

This year marks the 25th anniversary of the MCA awards - one of the most highly sought set of awards in the consulting industry. The MCA received a record numbe...

Jun Wang

Data, Transformation May 18, 2022

Podcast: Blockchain: Should executives be buying in? Part 2

Credera is excited to announce the release of our latest podcast: 'Blockchain: Should executives be buying in? Part 2' This podcast, which is available on iTune...

Vincent Yates

Cloud, News May 17, 2022

Credera achieves the AWS DevOps competency status

LONDON – Credera, a global boutique consulting firm focused on strategy, innovation, data, and technology, today announced the achievement of the Amazon Web Ser...

Credera

Culture May 16, 2022

Small moments, big impact: Bronek Carr's moment of impact at Credera

We all have significant moments in our lives—meaningful experiences that shape us and mould our careers. These moments stand out in our memories. They impact us...

Credera

Data May 11, 2022

The value proposition for MLOps

Machine learning has evolved into a necessity for organisations that wish to improve customer experience, reduce costs, and build innovative solutions to comple...

Lawson Smith

Strategy, Transformation May 10, 2022

Marketing Analytics Platform powered by OPMG Part 4: Two easy steps for getting started

While increased spending on marketing analytics has become ubiquitous with modern digital marketing, most companies are still struggling with the sheer size and...

Vikalp Jain

Culture, Transformation May 06, 2022

Training in a virtual world: Top tips for success

Due to the Covid-19 pandemic and “the Great Resignation”, organisations have been faced with onboarding and upskilling more people remotely than could have ever...

Emma Johnson

Data, Cloud May 05, 2022

Credera’s AWS Immersion Day: Event takeaways

On 28th April 2022, Credera delivered its first AWS Immersion Day to a full room of Data Scientists, Technologists, and Senior Leaders at AWS’ London headquarte...

James Watson

Strategy, Transformation May 04, 2022

Making sense of sustainability (Part two): How to unlock data-driven sustainability

In part one of our Making sense of sustainability blog series, we highlighted the challenges facing organisations and individuals to get to net zero and our col...

Gabriel Greening

Transformation May 02, 2022

Credera’s MarTech Reference Architecture (Part 5): Marketing automation and campaign management

In previous installments of this series, it has become clear that organised, consistent first- and third-party data ingestion, processing, and storage make up t...

Credera

Culture Apr 29, 2022

Thinking for tomorrow: How we celebrated Green Week 2022

On 22nd April 2022, we kicked off our second annual Green Week – a week-long series of global activities designed to promote internal awareness of our sustainab...

Cara Bills

Culture, Transformation Apr 27, 2022

Podcast: How can environmental sustainability be implemented into everyday business decisions?

Credera is excited to announce the release of our latest podcast: 'How can environmental sustainability be implemented into everyday business decisions?' This p...

Matthew Greenhalgh

Culture, News Apr 22, 2022

Credera launches CredClimate

Since the launch of Credera’s Sustainability Committee, the Credera team has worked to integrate environmental sustainability into Credera’s DNA in the U.S. off...

Priya Kane

Data, Transformation Apr 20, 2022

Podcast: Blockchain: Should executives be buying in? Part 1

Credera is excited to announce the release of our latest podcast: 'Blockchain: Should executives be buying in? Part 1' This podcast, which is available on iTune...

Vincent Yates

Strategy, Transformation Apr 06, 2022

Marketing Analytics Platform (MAP) powered by OPMG Part 3: Ignite customer insights with enhanced decisioning capabilities

Is your platform generating data or generating value? Companies have made significant investments in collecting and storing large amounts of first-party data ro...

Phil Lockhart

Transformation Apr 01, 2022

Credera’s MarTech Reference Architecture (Part 4): Content management

In this part of our MarTech Reference Architecture series, we will discuss personalised content at scale enabled through modular, reusable content that is dynam...

Credera

Strategy, Transformation Mar 30, 2022

Making sense of sustainability: Part one

Sustainability is a global challenge, and not one that can be solved overnight. The UN’s ‘Decade of Action’ rises to that challenge, showcasing the scale and sc...

Kelly Jackson

Transformation Mar 29, 2022

Personalisation: Five key enablers of success

According to Gartner, 80 percent of marketers will abandon personalisation by 2025. This is a stark statistic that flies in the face of the weight of opinion ma...

Ian Thomas

Transformation Mar 28, 2022

Podcast: Navigating marketing transformation: What is modern marketing today?

Credera is excited to announce the release of our latest podcast: 'Navigating marketing transformation: What is modern marketing today?' This podcast, which is ...

Emily Crawford

Strategy, Transformation Mar 24, 2022

How to create effective internal communications

For the second article in this digital transformation blog series, we will be outlining how to create effective internal communications content to energise your...

Matthew Maguire

Cloud, News Mar 22, 2022

Credera attains AWS Well-Architected Partner Programme membership

DALLAS & LONDON – Credera, a global, boutique consulting firm focused on strategy, innovation, data, and technology, today announced it has joined the Amazo...

Credera

Strategy, Transformation Mar 11, 2022

Building an engagement strategy to reinforce your digital transformation

In this blog series, we will be outlining how to design and execute an effective digital transformation engagement strategy and make maximum use of your interna...

Matthew Maguire

Cloud, News Mar 09, 2022

Credera achieves the AWS Data and Analytics competency status

LONDON – Credera, a global boutique consulting firm focused on strategy, innovation, data, and technology, today announced the achievement of the Amazon Web Ser...

Credera

Culture Mar 08, 2022

Podcast: International Women’s Day 2022: Breaking biases within your organisation

Credera is excited to announce the release of our latest podcast: 'International Women’s Day 2022: Breaking biases within your organisation'. This podcast, whic...

Emily Crawford

News Mar 02, 2022

Omnicom acquires TA Digital to expand global digital transformation capabilities

TA Digital will deepen Omnicom’s consulting and commerce expertise.

Credera

Transformation Mar 01, 2022

Credera’s MarTech Reference Architecture (Part 3): Single customer view

As we continue our series on Credera’s MarTech Reference Architecture, we focus on a critical capability of modern marketing – creating a unified, single custom...

Credera

Culture, News Mar 01, 2022

Credera wins ‘Outstanding Diversity Network of the Year Award’ at the Women in IT Awards 2022.

Credera’s Diversity, Equity, Inclusion and Wellbeing network was recognised last night at The Women in IT Awards 2022. This award recognises “an employee networ...

Katherine Hockley

Culture Feb 28, 2022

Podcast: Why your organisation needs great product managers

Credera is excited to announce the release of our latest podcast: 'Why your organisation needs great product managers'. This podcast, which is available on iTun...

Emily Crawford

Whitepaper

Whitepaper: Agile architecture in practice: How can Agile architecture help organisations succeed?

In this whitepaper, we discuss the key themes that can help you achieve a balanced approach to integrating Agile and Architecture disciplines within your organisation.

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Culture Feb 23, 2022

LGBTQ+ History Month: Celebrating STEM pioneers throughout history

To mark LGBTQ+ History Month in February, we are shining a light on the LGBTQ+ community as pioneers of computer science, technology, and data. Recent surveys h...

Laura Jackson

Strategy, Transformation Feb 16, 2022

Marketing Analytics Platform (MAP) powered by OPMG Part 2: Unlocking customer insights with a modern marketing data platform

In part one of this series, we introduced four steps to harness the value of customer data: unifying data, segmenting customers, orchestrating experiences, and ...

Ryan Gross

Culture Feb 14, 2022

Podcast: Becoming a better leader: Tips from Credera's CEOs

Credera is excited to announce the release of our latest podcast: 'Becoming a better leader: Tips from Credera's CEOs'. This podcast, which is available on iTun...

Matthew Greenhalgh

Transformation Feb 11, 2022

The rise of No Code in MarTech

Love them or hate them, the marketing world is rife with buzzwords, with new ones emerging and being popularised each year. 2019, for example, brought us 'Exper...

Dan Allen

Cloud Feb 09, 2022

Making sense of Cloud Controls Matrix (CCM) Part 2: Deep dive into deploying CCM

While many organisations have realised the multitude of benefits cloud computing has to offer, many are still trying to define their long-term cloud security st...

Jim Jiminez

Strategy, Transformation Feb 03, 2022

Marketing Analytics Platform (MAP) powered by OPMG Part 1: Activating insights from your customer data

Personalisation has become a driving force in the ever-evolving ecommerce ecosystem, with 80% of consumers saying they are more likely to purchase when brands o...

Greg Gough

Transformation Feb 01, 2022

Credera’s MarTech Reference Architecture (Part 2): Consent management & data privacy

The process of data-driven marketing is built on a foundation of secure data, adhering to all relevant privacy and compliance considerations by obtaining custom...

Credera

Culture Jan 31, 2022

Podcast: Tech trends and traps to avoid

Credera is excited to announce the release of our latest podcast: 'Tech trends and traps to avoid'. This podcast, which is available on iTunes, Spotify, Google,...

Kyle Taylor

Data Jan 28, 2022

Saying goodbye to third-party cookies

Since they were invented in 1994, cookies have played an essential role in the development of the web and the businesses that depend on it. But in recent years,...

Ian Thomas

Cloud Jan 21, 2022

Making sense of Cloud Controls Matrix (CCM) Part 1

The reality of today’s technology landscape is that enterprises are evaluating their cloud strategy and likely already have workloads running in the Cloud. The ...

Michael Schubert

Transformation Jan 14, 2022

How to create an Enterprise Architecture function

The aim of this article is to highlight key activities that are required to establish a new Enterprise Architecture function from scratch within a firm. Big and...

Credera

Culture Jan 13, 2022

National Hobby Month: How Credera enables its people to pursue their passions

January is National Hobby Month – a month-long celebration of personal hobbies and a time to pursue new and unexplored interests. To mark the occasion, we asked...

Cara Bills

Data, News Jan 06, 2022

Credera Names Ian Thomas UK Chief Data Officer

LONDON, December 20, 2021 - Credera, a global boutique consulting firm focused on cloud, data, engineering, innovation, and strategy, has named Ian Thomas to th...

Chris Dean

Culture Jan 03, 2022

EmployBridge process optimisation yields sustainable results

Credera is committed to helping our clients improve their efficiency and find new and innovative solutions. We strive to understand the intricacies of our clien...

Credera

Whitepaper

Whitepaper: Are you failing to deliver a single view of the customer?

Read our latest insights on how ensuring "connectedness" across four business areas will help you achieve SVC and personalised insights.

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Transformation Jan 01, 2022

Credera’s MarTech Reference Architecture (Part 1): An overview of how it works

Technology exists to optimise and automate complex or manual tasks, and the business of marketing is no doubt, complex. For marketers, this is where marketing t...

Credera

Strategy, Transformation Dec 22, 2021

Using MarTech to make the most of FCA-driven insurance sector changes

As we know, Citizens Advice submitted a super-complaint to the Competition and Markets Authority (CMA) in September 2018, raising concerns that longstanding cus...

James Breeze

Culture Dec 21, 2021

Men’s Mental Health Month and World AIDS Awareness Day with Gareth Thomas

This month, we hosted rugby legend Gareth Thomas to share his story and raise awareness for this year’s International Men’s Day, Men’s Mental Health Month, and ...

Mariola Sebastian

Data, Transformation Dec 10, 2021

Transforming your organisation to succeed with data: Part four

In this four-part series, we offer practical advice on how organisations can successfully realise value from data by running through the detail of our eight-lay...

Adam Armitage

Culture Dec 07, 2021

Credera UK sets out its Carbon Reduction Plan

Following the results of our baseline emissions footprint, Credera UK is committed to reaching Net Zero emissions by 2040. Our aim is to reduce this timeline to...

Sophia Bell

Cloud Dec 06, 2021

AWS re:Invent 2021: Adam Selipsky’s keynote speech

This year, Managing Consultant Anurag Singh attended AWS re:Invent for its 10th anniversary event. As the world’s largest annual cloud festival, this year’s eve...

Anurag Singh

Data, Transformation Nov 30, 2021

Transforming your organisation to succeed with data: Part three

In this four-part series, we offer practical advice on how organisations can successfully realise value from data by running through the detail of our eight-lay...

Adam Armitage

Data Nov 29, 2021

Podcast: Redefining Data Governance

Credera is excited to announce the release of our latest podcast: “Redefining Data Governance”. This podcast, which is available on iTunes, Spotify, and Anchor ...

Emily Crawford

Culture Nov 26, 2021

From Credera UK to Credera U.S.: A truly global boutique

Looking out over the mountains and beaches of California as the plane began to descend, it really hit me—I was finally coming back home. I have Credera to thank...

Gabriel Greening

Culture, News Nov 23, 2021

Omnicom's Credera acquires BrightGen to expand digital transformation capability & marketing consulting depth

Dallas and London, November 23, 2021 /PRNewswire/ -- Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, toda...

Credera

Data, Transformation Nov 22, 2021

Transforming your organisation to succeed with data: Part two

In this four-part series, we offer practical advice on how organisations can successfully realise value from data by running through the detail of our eight-lay...

Adam Armitage

Data, Transformation Nov 16, 2021

Transforming your organisation to succeed with data: Part one

In this four-part series, we offer practical advice on how organisations can successfully realise value from data by running through the detail of our eight-lay...

Adam Armitage

Culture Nov 12, 2021

Meet James Breeze

We asked Managing Consultant James Breeze why he chose to join us to further his consulting career.

James Breeze

Cloud Nov 11, 2021

Microsoft Ignite Into Focus: Security

In November 2021, our cloud technology team attended this year’s Microsoft Ignite conference. In this blog, we summarise the key takeaways from the event.

Sushma Mavinakayinahally

Cloud Nov 08, 2021

Satya Nadella’s Ignite 2021 keynote speech

In November 2021, our cloud technology team attended this year’s Microsoft Ignite conference. In this blog, we summarise the key takeaways from the ground.

Calvyn Tan

News Nov 05, 2021

Spotlight on Credera’s Highly Commended MCA award and finalists

We are delighted to announce that Credera has won a highly commended award at the 2021 MCA awards.

Kelly Jackson

Strategy, Data, Transformation Nov 04, 2021

Time is running out for COPI notices. How can the NHS prepare for continued data sharing across the healthcare network?

During the pandemic, the Department of Health and Social Care issued COPI notices to healthcare organisations, GPs, local authorities and arm's length bodies so...

Graham Hall

Cloud Nov 01, 2021

AWS Cloud Governance Part 2: Centralised account management and organisation controls

Centralised account management and organisational controls are two fundamental challenges IT professionals have faced over the years, whether operating in tradi...

Tim Davies

Culture Nov 01, 2021

Celebrating Black History Month at Credera

October 2021 was our first year celebrating Black History Month across both our UK and US offices as a global firm. This year, we decided to celebrate the event...

Safwaan Rahman

Strategy, Transformation Oct 28, 2021

Operational resilience in insurance: Top tips for doing it well (Part two)

In part one of our blog series, we looked at the regulation in focus and the importance of a robust operating model in meeting its requirements. In this blog, w...

Rob McHugh

Whitepaper

Whitepaper: Redefining Data Governance: How to let data govern your organisation

In this whitepaper, Credera leaders outline a strategic approach for success in redefining data governance.

Find out more

Culture Oct 25, 2021

Podcast: Mental health: Sharing our stories

Credera is excited to announce the release of our latest podcast: 'Mental health: Sharing our stories'. This podcast, which is available on iTunes, Spotify, Goo...

Joshua Silver

Strategy, Transformation Oct 21, 2021

Operational resilience in insurance: Top tips for doing it well (Part one)

In this two-part blog series, we look at the upcoming implementation of operational resilience regulation and what this means for the insurance industry. We als...

Rob McHugh

Culture Oct 18, 2021

Menopause Awareness Day: Credera’s Menopause Policy and support for breaking the workplace taboo

This Menopause Awareness Day, we are pleased to officially launch our Menopause Policy here at Credera.

Emma Johnson

Strategy, Data Oct 15, 2021

Key takeaways from the Energy UK Conference 2021

Credera was delighted to sponsor the Energy UK Annual Conference this year, which focused on a ‘Decade of Delivery’ on the road to net zero. It was a pleasure t...

Christien Mott

Culture Oct 11, 2021

National Coming Out Day: Credera’s Trans Support and Transition at Work policy

This National Coming Out Day, we are pleased to officially launch our Trans Support and Transition at Work policy. The policy provides information and guidance ...

Kim Warren

News Oct 05, 2021

Credera Names Donal Smith UK Chief Client Officer

LONDON, September 20, 2021 - Credera, a global boutique consulting firm focused on cloud, data, engineering, transformation, and strategy, has named Donal Smith...

Chris Dean

Whitepaper

Whitepaper: Clicks and Mortar - The top five tech priorities for Building Societies

This whitepaper looks at where Building Societies need to focus their attention in order to achieve sustainable digital success.

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Data, Cloud Oct 05, 2021

Key takeaways from our 2021 Leeds Digital Festival events

In this blog, we summarise the key takeaway messages shared from each of our three Leeds Digital Festival events.

Cara Bills

Data, AI Oct 04, 2021

Building an MLOps system for minimal maintenance

When it comes to machine learning (ML), many organisations fail to realise maintainability is a critical part of the equation. About 90% of ML models never make...

Ryan Gross

Culture Sep 30, 2021

Meet James Willans

We asked Director James Willans why he chose to join Credera to further his technical career.

James Willans

Data, Cloud Sep 29, 2021

Certify your cloud platforms with Credera

Credera is pleased to announce its new capability to provide Cloud Data Management Capability (CDMC) Assessments via its partnership with the EDM Council.

Calum Conejo-Watt

Culture, News Sep 21, 2021

Credera shortlisted in the Investors in People Awards 2021

We are delighted to announce that Credera has made the shortlist for UK Employer of the Year: Silver award in The Investors in People Awards 2021. In a record-b...

Sushma Mavinakayinahally

Culture Sep 20, 2021

Podcast: How does shaping a diverse workplace lead to successful business outcomes?

Credera is excited to announce the release of our latest podcast: 'How does shaping a diverse workplace lead to successful business outcomes?' This podcast, whi...

Matthew Greenhalgh

Whitepaper

Whitepaper: Cloud optimisation best practices: Finding your cloud's silver lining

In this whitepaper, we look at how to make the most of your cloud investment after the initial phase of migration is complete.

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Culture Sep 13, 2021

Meet our intern: Walid Amine

In August 2021, we welcomed our first cohort of interns to Credera's UK offices. We caught up with intern Walid Amine to learn about his experience of working w...

Walid Amine

Culture Sep 08, 2021

Gender diversity at Credera: Putting gender on the agenda

Increasing gender diversity in the tech industry is a theme that is and should remain on the agenda. This industry, amongst others, needs to face into an inhere...

Emma Johnson

Culture Sep 07, 2021

Meet Alec Owens

We asked Managing Consultant Alec Owens why he chose to join us to further his consulting career.

Alec Owens

Culture Sep 06, 2021

Meet our intern: Delmar Leslie

In August 2021, we welcomed our first cohort of interns to Credera's UK offices. We caught up with intern Delmar Leslie to learn about his experience of working...

Delmar Leslie

Whitepaper

Whitepaper: Data mesh: How can the insurance sector protect their future?

This whitepaper looks at how and why the implementation of a data mesh architecture can help insurance companies achieve sustainable digital success.

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Culture, News Sep 02, 2021

Diversity, Equity, Inclusion, & Wellbeing Annual Report

At Credera, we are on a continuous journey towards making an extraordinary impact on our people. To do so, working at Credera must work for everyone. Our intent...

Emily Markey

Culture Aug 31, 2021

Meet our intern: Nabeel Hussain

In August 2021, we welcomed our first cohort of interns to Credera's UK offices. We caught up with intern Nabeel Hussain to learn about his experience of workin...

Nabeel Hussain

Data Aug 27, 2021

Sentiment analysis explained: How organisations are using sentiment analysis to respond in real time

Sentiment analysis involves using a series of machine learning (ML) and AI techniques to identify and quantify human beings’ emotional reactions towards certain...

Sheng Zhu

Strategy, Data Aug 25, 2021

Why data transformations fail and what you should do about it

Many businesses today consider data as a major asset and look to utilise it to generate further value for their organisation. In many cases, however, the setup ...

Calum Conejo-Watt

Culture Aug 17, 2021

Meet Melissa Paulus

We asked Managing Consultant Melissa Paulus why she chose to join Credera to further her consulting career.

Melissa Paulus

Cloud Aug 16, 2021

Podcast: Cloud optimisation - Is it simply about costs?

Credera is excited to announce the release of our latest podcast: 'Cloud optimisation - Is it simply about costs?'. This podcast, which is available on iTunes, ...

Joshua Silver

Cloud Aug 10, 2021

Cloud computing: Getting more out of serverless

Serverless has been positioned as the engineer’s dream, and rightly so. It frees engineers from tedious server provisioning and management tasks to focus solely...

Stephen Traynor

Data Aug 03, 2021

Five principles of a successful modern data architecture

In many organisations, data is ubiquitous and growing. Data can help companies to improve customer experience, optimise sales pipelines, and measure marketing p...

Tom Kennedy

Culture Jun 28, 2021

Podcast: How can consulting firms best support LGBT+ colleagues in the workplace?

Credera is excited to announce the release of the second episode of our two-part podcast: 'How can consulting firms best support LGBT+ colleagues in the workpla...

Simon Greenhalgh

Transformation Jun 14, 2021

Podcast: The barriers and opportunities to creating a single view of the customer - Part 2

Credera is excited to announce the release of the second episode of our two-part podcast: 'The barriers and opportunities to creating a single view of the custo...

Matthew Greenhalgh

Whitepaper

Whitepaper: Building a data-driven enterprise of the future

Read our latest insights to discover the top five trends Credera’s data leaders believe will shape the future of organisational resiliency and effectiveness.

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Whitepaper

Pocket guide: An Introduction to DataOps

In this handy pocket guide, we run through the basics of DataOps, such as what does it mean, and how does it deliver value to organisations?

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Transformation May 17, 2021

Podcast: The barriers and opportunities to creating a single view of the customer - Part 1

Credera is excited to announce the release of the first episode in our two-part podcast: 'The barriers and opportunities to creating a single view of the custom...

Joshua Silver

Whitepaper

Pocket guide: Realising a data mesh architecture

In this pocket guide, we offer advice on how organisations can successfully implement a data mesh architecture and realise its benefits.

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Data Apr 26, 2021

Podcast: Is your governance agile enough to meet your data aspirations?

Credera is excited to announce the release of our latest podcast in the Technically Minded series: 'Is your governance agile enough to meet your data aspiration...

Kyle Taylor

Data Apr 12, 2021

Podcast: Is it good to adopt data openness by default?

Credera is excited to announce the release of our latest podcast: 'Is it good to adopt data openness by default?'. This podcast, which is available on iTunes, S...

Kyle Taylor

Transformation Mar 29, 2021

Podcast: What are the drivers to delivering successful business change?

Credera are excited to announce the release of our latest podcast in the Technically Minded series: 'What are the drivers to delivering successful business chan...

Matthew Greenhalgh

Culture Mar 08, 2021

Podcast: How do we challenge the gender diversity issue in tech?

This International Women's Day, Credera is excited to announce the release of our latest podcast: 'How do we challenge the gender diversity issue in tech?'. Thi...

Kyle Taylor

Data Feb 22, 2021

Podcast: Is brand loyalty a dying trait in banking? - Part two

Credera are excited to announce the release of the second episode of our two-part podcast: 'Is brand loyalty a dying trait in banking?'. This podcast, which is ...

Kyle Taylor

Data Feb 15, 2021

Podcast: Is brand loyalty a dying trait in banking?

Credera are excited to announce the release of our fourth monthly podcast in our ‘Technically Minded’ series: 'Is brand loyalty a dying trait in banking?' This ...

Kyle Taylor

Strategy, Data, Cloud, Transformation, Engineering Jan 12, 2021

Key takeaways from our Leeds Digital Festival webinars

In this blog, we summarise the key takeaway messages shared from each of our three webinars as part of Leeds Digital Festival.

Graham Hall

Cloud Jan 12, 2021

Podcast: Should cloud be a part of your green strategy?

We are excited to announce the release of our third monthly podcast in our ‘Technically Minded’ series: 'Should cloud be a part of your green strategy?' This po...

Kyle Taylor

Data Nov 17, 2020

Podcast: How do you become a data-mature organisation?

Credera are excited to announce the release of our second monthly podcast in our ‘Technically Minded’ series: 'How do you become a data-mature organisation?'. T...

Kyle Taylor

Data, Cloud, Transformation Oct 21, 2020

Credera releases a brand-new podcast: Technically Minded

Credera is excited to announce the launch of a brand-new monthly podcast: ‘Technically Minded.’ This podcast, which is available on Google, iTunes, Spotify, and...

Kyle Taylor

Whitepaper

Pocket guide: Product Engineering Fundamentals

In this pocket guide, we offer advice on how to improve your digital product development processes across the range of teams involved. We asked experts in a number of areas to contribute, including business transformation consultants, engineers, and UX designers.

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Whitepaper

Whitepaper: The ultimate guide to Hybrid Cloud

In this whitepaper, we offer practical advice on Hybrid Cloud and answer FAQs, such as 'What options do I have, how do I get the best value from these, and how would this work in practice?'

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Transformation Jun 22, 2020

NHS Digital and Credera achieve 90% of HSCN migrations, saving the NHS £75 million annually

Credera have worked alongside NHS Digital on the Health and Social Care Network migration. This is Europe’s largest Wide Area Network (WAN) migration, helping t...

Iona White

Data, Cloud Apr 18, 2020

Key takeaways from our Leeds Digital Festival webinars

In this blog, we summarise the key takeaway messages shared from each of our three webinars as part of Leeds Digital Festival.

Graham Hall

Credera launches global cross-functional AI council and increases AI investment to lead through paradigm shift

Featured Insights

Forrester ranks Credera parent Omnicom as "Notable Provider" in Digital Transformation Services Landscape report

All Insights

Credera achieves new AWS Advertising and Marketing Technology Competency

Credera announces support for Amazon Personalise “Next Best Action”

From the AI Global Council: Finding focus and identifying pathways to AI implementation

Credera Google Cloud Premier Partner achieves Infrastructure Specialisation

Credera's 2023 Diversity, Equity, Inclusion, & Wellbeing Annual Report

Introducing the AI Global Council: Alisa Miller

From the AI Global Council: Buying versus building an AI solution

Microsoft Fabric: A unified data and analytics platform for transformative insights

Leading Marketing Analytics Platform’s (MAP) speed to value greatly accelerated through SnapLogic’s generative AI services

From the AI Global Council: Four questions to assess AI build versus buy decisions

Introducing the AI Global Council: Trisha Meyer

The AI Global Council featured in Forbes

From the AI Global Council: Four steps to assess AI implementation pre-requisites

Introducing the AI Global Council: Daniel Henry

The Credera Difference: SITA's story

From the AI Global Council: How leaders can prepare to enter the AI space

Technology Tangents | Reinventing development and testing in the age of AI

Technology Tangents | From ideas to algorithms: AI's impact on business innovation

Enterprise AI/ML roadmap: Charting the path towards a data-driven culture

DE&I maturity for ERGs and diversity councils part 5: Respect and alignment

From the AI Global Council: Nine AI questions leaders should be asking to avoid pitfalls

Introducing the AI Global Council: Tia White

Credera achieves AWS Migration Competency

Introducing the AI Global Council: JoAnn Stonier

DE&I maturity for ERGs and diversity councils part 4: Belonging and impact needs

Staying ahead of security threats with Credera

Driving innovation, inclusion, and ethical AI: Credera at the FCA Women in Tech & AWS Cloud event

DE&I maturity for ERGs and diversity councils part 3: Safety and strength needs

Forrester ranks Credera parent Omnicom as "Notable Provider" in Digital Transformation Services Landscape report

From graduate to Technology Business Analyst: Hartej’s one-year Credera story

Technically Minded | Inclusive intelligence: How AI is reshaping DEI paradigms

Building a data strategy

DE&I maturity for ERGs and diversity councils part 2: Foundational needs

Technology Tangents | Mind vs. machine: Unravelling AI's influence on human value

DE&I maturity for ERGs and diversity councils part 1: Key success factors and steps

Credera named a Forbes World’s Best Management Consulting Firm for second year

Technically Minded | Generative horizons: How generative AI is transforming marketing

Solving modern business problems with edge technology

How to achieve your marketing goals through AI

Unlocking cloud cost efficiency: The benefits of adopting FinOps for businesses

Green IT: Optimising the stack from infrastructure to code

Credera's Generative Content Accelerator

Technology Tangents | Organising intelligence: Reshaping organisations in the age of AI

Credera launches global cross-functional AI council and increases AI investment to lead through paradigm shift

Technology Tangents | Code craft: Decoding the AI challenge for CIOs in the corporate realm

Did you know Credera helps clients with environmental sustainability?

Cultivating a learning culture: Introduction to reverse mentoring

Understanding generative AI: Credera at the AWS London Summit 2023

Technology Tangents | Unlocking innovation: The generative AI revolution in business

Celebrating Pride Month at Credera: Gather, Dream, Amplify

Going Green: Credera at the AWS Sustainability GameDay 2023

Technically Minded | A guide to data clean rooms

AWS Deep Dive Days event 2023: Unlocking the potential of AI and ML

A new era of carbon emissions accounting

AntiCon LX: Key takeaways around generative AI for Sales and Marketing

Demystifying the alphabet soup of environmental sustainability reporting

The Credera Difference: BGSF's story

How to run impactful workshops

Pocket guide: The paths towards ML-ightenment

Technology Tangents | AI vs. no code: Higher abstraction tooling & its impact on business

CMOs, generative AI just disrupted your MarTech stack

Credera achieves AWS Premier Tier Services Partner status

Four tips towards Green Insurance

Should you consider a different take on CDP implementation?

Celebrating Green Week at Credera - 2023

Whitepaper: Open Data & Energy

Technology Tangents | IOT: The tale of two categories

Credera at the AWS Partner GameDay 2023

Scale and optimise your data science investment through cloud migration

Why MRMs fail and how to prevent it

The Forrester Wave ranks Credera parent groups OPMG and Omnicom among the leaders in marketing Wave evaluations

Technology Tangents | ChatGPT may have ended the AI winter: What should companies do about it?

Technology Tangents | Speed or quality? What are you optimising your platform for?

Technically Minded | Data vs. Marketing: Who should control the view of the customer?

Technology Tangents | Cybersecurity considerations & the questionable effectiveness of GDPR

The Savvy CMO: How to Solve the Digital Skills Gap