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May 31, 2020

Credera and Omnicom - explaining the structure

Katherine Hockley

Katherine Hockley

Credera and Omnicom - explaining the structure

Credera is a part of Omnicom Precision Marketing Group, which is part of Omnicom Group. In this blog, we outline what each of those terms really mean.

ABOUT CREDERA Credera (credera.com) is a consulting firm focused on strategy, transformation, data and technology. As a part of Omnicom Precision Marketing Group, our more than 3000 consultants across the globe partner together with clients ranging from Fortune 500 / FTSE 100 companies to emerging industry leaders from strategy to execution to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities.

ABOUT OMNICOM PRECISION MARKETING GROUP Omnicom Precision Marketing Group aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, adTech / marTech strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.

ABOUT OMNICOM GROUP Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. If you’re interested in tapping into Credera’s expertise, contact us.



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