Credera and Screendragon announce marketing transformation alliance
Credera, a global, boutique consulting firm, and Screendragon, a project management and workflow automation platform specialising in the needs of brands and agencies, are excited to announce a new strategic alliance to help transform marketing operations and prepare organisations for 2023 and beyond.
This new partnership between Credera and Screendragon will help Credera’s clients achieve better marketing outcomes through increased efficiency and enhanced customer experiences.
As businesses move to digital-first marketing strategies, marketers are demanding tools that will enable them to design and manage omnichannel customer experiences with fluid alignment among all their marketing partners. Screendragon’s award-winning technology transforms marketing operations through a combination of features; marketing planning and project management, resource management, content workflow automation, and compliance intelligence. These capabilities, combined with Credera's deep experience in programme management, change leadership, and modern marketing transformation, will empower clients to create impactful connected customer experiences with personalised content produced at speed.
“Credera’s partnership with Screendragon will further aid how we serve our clients in making an extraordinary impact for their customers,” said Josh Nicholson, Managing Director and Head of MarTech and Marketing Transformation at Credera UK. “Credera is uniquely positioned to maximise Screendragon’s impact through its relationships with chief marketing officers and chief information officers and Credera’s renowned expertise in marketing technology implementation.”
“In a post-COVID world, more companies are facing margin pressure and a need to unlock productivity from a hybrid workforce as they drive digital transformation. Within this environment, Screendragon is increasingly the go-to partner for unleashing talent, optimising marketing processes, and getting a higher return on investment from marketing efforts,” said Fergus Ashe, Chief Commercial Officer at Screendragon. “With Credera’s vast experience in MarTech implementation and their proven change management capability, we’re excited about the impact that Screendragon and Credera’s partnership will have on Screendragon and Credera clients.”
Credera is a consulting firm focused on strategy, transformation, data, and technology. As a part of Omnicom Precision Marketing Group, our more than 4,000 consultants across the globe partner with clients ranging from long-time market leaders to emerging companies from strategy to execution to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities.
Screendragon is a workflow automation platform that seamlessly manages projects, people, data, and content from origination to delivery. With more than 20 years’ experience in the marketing space, Screendragon is a pioneer in helping brands and agencies find better ways to work together internally and externally. Screendragon’s unique no-code workflow engine enables teams to simplify their processes, improve compliance, and better plan their people and projects. Screendragon technology is proven to help customers achieve transformational improvements in growth, productivity, and profitability, from small independent agencies to global organisations such as the International Olympic Committee (IOC). Screendragon’s award winning technology was recently ranked the #1 solution in the Resource Management and Professional Services Automation categories for Enterprises by G2. www.screendragon.com