Credera is excited to announce the release of our latest podcast: 'A guide to data clean rooms'.
This podcast, which is available on iTunes, Spotify, and Anchor FM, brings together some of the brightest sparks in technology and transformation consulting to wax lyrical on current trends and challenges facing organisations today.
Developing a strong first-party data strategy and understanding how to tap into second- and third-party data sources is top of mind for every marketer trying to navigate the evolving privacy landscape. Yet in a recent surveyCredera conducted with over 200 global chief marketing officers, more than half (51%) said “we haven’t started yet” or “there’s a lot of work to be done” to re-focus efforts on first-party data collection.
For many of these marketers, this is exactly where data clean rooms should come into play.
Data clean rooms are environments where two parties can securely share and analyse data in a regulatory compliant space that doesn’t violate consumers’ privacy.
On our most recent episode of Technically Minded, we discuss the ins and outs of data clean rooms, share how they can create significant long-term business value, and give practical next steps to organisations and industries looking to maximise the potential of this important technology.