Technically Minded | The ins and outs of agile marketing
Credera is excited to announce the release of our latest podcast: 'The ins and outs of agile marketing'.
This podcast, which is available on iTunes, Spotify, and Anchor FM, brings together some of the brightest sparks in technology and transformation consulting to wax lyrical on current trends and challenges facing organisations today.
On this episode
Agile marketing is all the rage as a way to build flexible and responsive marketing organisations. A recent CMO Survey found that 79% of CMOs at organisations with an annual revenue of $3 billion (£2.5 billion) or more say it’s “important to be very reactive in marketing.”
At Credera, we often receive questions from CMOs about the ins and outs of agile marketing. What is it? What are the macro-guiding principles? What tools do we need?
Credera MarTech experts Lyeanne Beckford-Jones and Greg Gough take a deep dive into this topic and share some of their key learnings from working with clients within this space.