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CMO Survey: Data Privacy - Dilemmas & Remedies (Part 1)

Featuring research from 200 CMOs and senior brand interviews, this first report in our four part series explores the challenges facing marketers in a privacy-first world.

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Key takeaways:

  • How to strategise in 2023 without third-party cookies

  • The biggest challenges CMOs face with their data strategies

  • Credera's holistic view on overcoming the data hurdles uncovered in this research

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This is Part 1 of the Savvy CMO Report

Our four-part 'Savvy CMO Report' explores the biggest challenges facing CMOs today. 

  • In part one, we review how ready organisations are for inevitable data privacy changes and how to ensure this doesn't affect marketing activity negatively
  • In part two, we measure how agile marketing departments are and what they can do to improve speed to market with cross-functional teams
  • In part three, we look at how far organisations are on their CX journey and what they can do to ensure this is set up for optimal success

  • In part four, we explore “tech vs talent", uncovering how confident CMOs are with their current team skillsets and what can be done to up-skill marketers in an increasingly technical environment
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