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CMO Survey: How to Solve the Digital Skills Gap (Part 4)

Featuring research from 200 CMOs and senior brand interviews, this fourth and final report presents a framework for CMOs to solve the digital skills gap and ensure their teams are equipped with the knowledge that powers MarTech solutions.

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Key takeaways:

  • The top "skills gaps" that CMOs identify in their marketing teams

  • Steps for addressing internal skills gaps and practical advice for when to hire external talent to plug the gaps

  • A framework for thinking about effective MarTech deployment


This is Part 4 of the Savvy CMO Report

Our four-part 'Savvy CMO Report' explores the biggest challenges facing CMOs today. 

  • In part one, we review how ready organisations are for inevitable data privacy changes and how to ensure this doesn't affect marketing activity negatively
  • In part two, we explain the meaning of agile marketing and how to improve speed to market with cross-functional teams
  • In part three, we look at how far organisations are on their CX journey and what they can do to ensure this is set up for optimal success

  • In part four, we explore “tech vs talent", uncovering how confident CMOs are with their current team skillsets and what can be done to up-skill marketers in an increasingly technical environment

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