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CMO Survey: The Sprint For Marketing Innovation (Part 2)

Featuring research from 200 CMOs and senior brand interviews, this second report in our four part series explores the benefits of becoming a truly agile marketing team. 

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Key takeaways:

  • What is agile marketing and what does a truly cross-functional team look like? 

  • The biggest challenges CMOs face in achieving quality outcomes at speed

  • Credera's steps to a better data strategy and advice towards achieving truly cross-functional agile teams

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This is Part 2 of the Savvy CMO Report

Our four-part 'Savvy CMO Report' explores the biggest challenges facing CMOs today. 

  • In part one, we review how ready organisations are for inevitable data privacy changes and how to ensure this doesn't affect marketing activity negatively
  • In part two, we measure how agile marketing departments are and what they can do to improve speed to market with cross-functional teams
  • In part three, we look at how far organisations are on their CX journey and what they can do to ensure this is set up for optimal success

  • In part four, we explore “tech vs talent", uncovering how confident CMOs are with their current team skillsets and what can be done to up-skill marketers in an increasingly technical environment
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