68% of CMOs say it’s important for marketing programmes at their business to be “very reactive.” Yet despite acknowledging the significance of speed and agility, most CMOs are struggling to deliver a single marketing campaign in less than six months.
The Savvy CMO Survey
To better understand how organisations are causing these issues, we polled 200 of CMOs in both the U.S. & the UK. The CMOs surveyed work at organisations with a minimum global revenue of $100M (£83M) and an annual marketing budget of at least $10M (£8.3M).
The Savvy CMO Survey Part 2 is the second report in Credera’s four-part series that explores the challenges marketers face in a privacy-first world.
Interested in reading part 1 first? Find it below.
In this report
We uncover the reasons why speed and agility aren’t more widespread in marketing organisations and present a solution that can help marketing leaders deliver quality campaigns at speed, from concept to design, activation, and optimisation.
Key takeaways include:
CMOs top barriers to delivering quality outcomes at speed
5 strategies CMOs can leverage to create more agile and innovative teams
Steps for acquiring and assessing data during the race for agile marketing
To access more of our Modern Marketing Transformation content, visit our Insights page here.
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