The Savvy CMO: How to Solve the Digital Skills Gap
One in three Chief Marketing Officers (CMOs) admit their marketing team does not have the skills and experience to get the best out of [their] technology.
Because of this, when queried on budget allocation over the next 12 months, CMOs ranked “hiring the right talent to take advantage of modern MarTech” as the most pressing item.
Hiring the right external talent to address skills gaps is time-consuming and expensive. At the same time, making wholescale organisational shifts in the way teams function and operate can be equally as challenging.
The Savvy CMO Survey
To better understand which areas CMOs are struggling to find or upskill their talent in and get perspective into how they're addressing these issues, we polled over 200 CMOs in both the U.S. & UK. The CMOs surveyed work at organisations with a minimum global revenue of $100M (£83M) and an annual marketing budget of at least $10M (£8.3M).
The Savvy CMO Survey Part 4 is the fourth report in Credera’s four-part series that explores the challenges marketers face in a privacy-first world.
Interested in reading our first three reports first? Find them below.