Data, Cloud, Dec 19, 2023

Unlocking data collaboration with AWS Clean Rooms: Event recap

Austin Okechukwu

In an era where data is king, finding ways to collaborate on this asset whilst ensuring its security and privacy is a growing challenge for organisations. To address this need, AWS has introduced AWS Clean Rooms - a service designed to revolutionise how companies handle data collaboration.

On the 8^th November 2023, Credera hosted its third AWS Immersion event at Amazon’s London headquarters, bringing together industry professionals from a diverse range of sectors. The agenda was packed with informative sessions, hands-on workshops, and networking opportunities, focusing on the capabilities and applications of AWS Clean Rooms.

Read next: Data clean room series (Part 1): A marketer’s guide to data clean rooms and data collaboration in a privacy-first landscape

Event overview: A deep dive into AWS Clean Rooms

The event kicked off with an introduction to AWS Clean Rooms, underlining its significance in the contemporary data landscape. It served as a platform to discuss the architectural nuances, practical use cases, and pricing strategies of the service, catering to a wide range of professionals–from solution architects and data engineers to analysts and business strategists.

AWS Clean Rooms 2

Morning session: Introducing the concept and architecture

The morning session began with an insightful overview of AWS Clean Rooms. The discussions highlighted how this service allows secure data collaboration between organisations without exposing raw data, maintaining utmost levels of privacy and security. The architecture of AWS Clean Rooms was dissected to provide a clear understanding of its functioning. The process involves:

Creating a collaboration: Establishing a secure environment for data sharing.
Inviting members and setting rules: Bringing together participants and defining data access protocols.
Running controlled queries: Leveraging data for insights without compromising confidentiality.

Afternoon workshop: Hands-on experience

After lunch, attendees engaged in a hands-on workshop. Here, they experimented with creating and configuring Clean Rooms, simulating real-world scenarios. This practical session helped crystallize the morning's theoretical discussions, allowing participants to see how AWS Clean Rooms could be applied in their respective fields.

AWS Clean Rooms 1

Key takeaways from the event

The event was not just a showcase of AWS Clean Rooms, but a comprehensive learning experience. Here are some of the key takeaways from the day:

Secure data collaboration: AWS Clean Rooms provides a platform where companies can collaborate on data securely without the risk of exposing sensitive information.
Streamlined processes: The service simplifies the data collaboration process, from setting up clean rooms to analysing results.
Diverse applications: Demonstrations showed how AWS Clean Rooms could be used for various analytics, including campaign attribution modelling and audience segmentation.
Economical pricing model: The pay-per-use pricing model of AWS Clean Rooms stands out, especially when compared to traditional data clean room solutions.
Integration with AWS services: AWS Clean Rooms complements other AWS data services like S3, Athena, and Glue, fitting seamlessly into the broader AWS ecosystem.
Enhanced data governance: The service aligns with data governance capabilities, such as those offered by AWS Lake Formation, helping to provide a robust data management framework.

Conclusion: A step forward in data collaboration

A critical part of the event was the active engagement of the audience. Through question-and-answer sessions and group discussions, attendees explored how AWS Clean Rooms could address specific challenges in their industries. This interactive environment provided a platform for participants to share insights and envision practical applications of the service in their business operations.

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